Writing on the Web

OCTOBER 23, 2013

Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites. Deliver your content on time, whether it’s a monthly e-newsletter or weekly blog posts, your readers need consistency to know you’re reliable and trustworthy.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. Then follow up with building trusting relationships with your readers that lead to sales. Everybody is selling something, but if you’re not asking for the sale, you won’t get it. What are their struggles?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

AUGUST 2, 2011

Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Don’t like the way hard-sell marketers format long sales letters.

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Writing on the Web

JANUARY 4, 2012

(Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

NOVEMBER 20, 2013

Special note to coaches : If you are a personal or executive coach, I have solutions for you: ready-to-publish content for e-newsletters and blogs , as well as exclusive articles. Right now we’re having a sale on subscriptions, check it out here: Content for Coaches Thanksgiving Sale.

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

DECEMBER 13, 2010

(Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Don’t like the way hard-selling marketers format long sales letters.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

DECEMBER 26, 2012

Even if you’re a great writer, or have people on staff who are, it takes time and skill to craft an article, blog or newsletter appropriate for both your audience of potential customers and the search engines. Your readership will increase as a natural result, which in turn leads to increased sales activity. Alternative angles.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

AUGUST 29, 2012

Which e-newsletter and blogs do you subscribe to? Your content should be created with the end in mind: to further a relationship, make a sale, download a report. What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JUNE 22, 2010

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. This one factor is the basis of expensive sales copywriting courses.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

JUNE 14, 2010

Specifically, I’m going to interview an expert about how to create a sales page using Wordpress. Stay tuned for a date, and… of course, a WP sales page where you can sign up for the free class and learn more Wordpress tips. I admit, I wasn’t disappointed in any way with Typepad. It no longer made sense.

Domain 100

Domain Marketing Management Traffic Stats 100

Writing on the Web

JULY 21, 2010

What has to be done to grab people’s attention so that they open up an email, or an e-newsletter, or go read your blog? Good content, especially when it is delivered into environments where people might be on autopilot (email, sales pages, TV, any advertisement, web pages, etc.) We scan while thinking of other things.

Ning 100

Ning Digg Content Buzz 100