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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. That is a 40x ROI. Porch Group Media ) 42.3%

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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group. For marketers, this is exciting news.

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Localization of Email Newsletters: A Detailed Guide

SendX

What is the Localization of Email Newsletters? Seasonal sales Seasonal selling is another factor that is commonly impacted by cultural differences. Seasonal events and peak sales periods are different in various cultures. This way, you can adjust your email marketing campaign concerning the local seasonal sale cycles.

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How to Create a Digital Newsletter That Really Generates New Sales

Marketing Insider Group

A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group. For marketers, this is exciting news.

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Geomarketing in Email Newsletters: How to Catch a Customer at the Right Time in the Right Place?

SendX

3 Tips on Using Geomarketing in Email Newsletters 1) Make Sure You Know What You Want to Get Every marketing email campaign has its own goal. It makes sense to put more effort into reminding your customers about its existence via the email newsletter, in order to make it as popular as ever. Make your newsletter as festive as possible.