article thumbnail

Marketing Budgets Down? 5 Ways to Increase Revenue from Existing Customers

Outgrow

These brands are making the most of the current market by highlighting ‘essential’ products and creating COVID-19 appropriate campaigns. Boost product spending —engaged customers are more likely to make purchases and are more likely to spend more per purchase. It can be particularly useful to gamify programs.

article thumbnail

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. You go crazy making your business case based on the idea that people will be so much more productive. But where is the productivity? You are a hero.

Rules 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

TIP: Ensure that your primary language version is a solid finished product before the translation process starts. Each step of our content marketing process is documented in a company wiki. We use Trello to track the progress of the content production process in both the primary language and the translations.

article thumbnail

7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? Note the absence of “tax preparation” or “kitty litter” or “conference calling services” or any mundane product category. But it’s a bad question too. Because it’s the wrong question.

article thumbnail

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

At the launch of the Knowledge Graph, Google Product management Director Johanna Wright said, “ We’re in the early phases of moving from being an information engine to becoming a knowledge engine , and these enhancements are one step in that direction.” Get referenced in other Wiki pages.

Google 118
article thumbnail

Organising Knowledge " Wheel Taxonomies

Buzz Marketing for Technology

Designed by Ken Halla and Dan Moirao of California State, it manages to capture three elements in just two dimensions: the hierarchy of Bloom’s Taxonomy, the verbs to express learner cognitive outcomes, and nouns that express possible learner products that would make evidence for those cognitive abilities. Newsletter.

Wiki 100
article thumbnail

6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

It's the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn't have done that yourself. Customer Success might already receive their company blog's newsletter, but their conversations with clients can benefit from more tailored recommendations.