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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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Localization of Email Newsletters: A Detailed Guide

SendX

What is the Localization of Email Newsletters? Source:tripsavvy.com Colors are commonly used to communicate emotions and values associated with products. Some cultures are more information-oriented and value detailed product descriptions. What to Localize in Your Email Newsletter? Source: material.io Source: material.io

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How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Ghost has a great guide to getting newsletter sponsorships.

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Geomarketing in Email Newsletters: How to Catch a Customer at the Right Time in the Right Place?

SendX

Sometimes you only think about the product, and here it is - shoved between your friends` Instagram stories. You offer your product or services to those whose location is the most profitable for your business. Discover New Business Possibilities Have you noticed that people from certain areas order delivery of your product a lot?

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Customer acquisition with email newsletters

Liveintent

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. Here’s a little tool I use to create newsletters for my clients.