Finding The Right Calls-To-Action For Your B2B Website
Online Marketing Institute
DECEMBER 23, 2010
So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.
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