Biznology

AUGUST 2, 2018

Conversion rate optimization is supposed to improving a key performance indicator, but I am noticing manipulation lately, as conversions are being watered down to newsletter sign-ups and white paper downloads, all of which might be perfectly legitimate, but certainly are not as valuable as a request to be contacted by a salesperson, for example.

Conversion Rate 120

Conversion Rate Newsletter Paper Conversion 120

Biznology

MARCH 5, 2021

I have and continue to curate a range of reading and listening material, and this is another in a small series of newsletters that offer interesting insights not necessarily anchored to a specific topic. ” The Marshall Goldsmith Newsletter: Creating a New Team Culture.

Personalization 104

Personalization Amazon Lead Ranking Curation 104

Biznology

JUNE 25, 2020

We surveyed and interviewed past and present clients and readers and subscribers of Biznology and our digital newsletter. Thank you to those of you who participated.

Organization 197

Organization Sample Enterprise Management Consulting 197

Biznology

MARCH 19, 2019

Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day for the past 15 years.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Biznology

OCTOBER 17, 2018

What about your regularly scheduled newsletter? Finally, you’ll want to find ways to correlate your activities across various channels. How does social media activity affect website traffic? Chances are it provides a bump in traffic, but is that traffic engaged?

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Biznology

JANUARY 19, 2018

Todd Lebo began his career in marketing for newsletters and other business publications, and has cleverly migrated those skills to build Ascend2, a nifty research program that B2B marketers — mostly in martech — use for content development and lead generation.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

NOVEMBER 16, 2017

In a recent newsletter from a friend, Rich Czerniawski referred to the concept of “keystone habits,” which came from Charles Duhigg ’s book, The Power of Habit: Why We Do What We Do in Life and Business.

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

SEPTEMBER 13, 2013

How do you encourage someone to open your email newsletter and then click through to your website? Here are 10 email marketing tips from one who receives your newsletter. I subscribe to a ton of newsletters, and most are ones I’m genuinely interested in reading. Every Monday morning, I’m Null. But lazy email marketing too.

Newsletter 80

Newsletter Copywriting Internet Marketing Email Marketing 80

Biznology

NOVEMBER 16, 2020

Here are some of them: Ask customers to fill out a form when subscribing to your email newsletter. Now that you know how you can use customer data to improve customer service, it is time to look at a few tried and tested ways to gather their feedback.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Once they get to your site, they’ll have the opportunity to get to know the new you.

Google 123

Google Press Domain Marketing Management 123

Biznology

FEBRUARY 12, 2021

I will be taking a short holiday for the President’s Day weekend, so there will be no newsletter next week. There are two articles that delineate challenges specific to introverts and practices that may be of use. We will resume our regularly scheduled programming the week of February 23.

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Biznology

MAY 21, 2021

This will be my final newsletter for the next few weeks as school winds down and we set out on some well earned vacation time in late May and early June. .” There is considerable wisdom in Collins’ perspective and those of the range of authors and speakers that round out this week’s publication.

Thought Leadership 151

Thought Leadership Lead Ranking Lead Scoring Organic Leads 151

Biznology

MAY 10, 2017

Here are a few good tips to get started: join their newsletter lists. Expect to use different approaches for each influencer because they each have a preferred social channel and way of communicating. Doing some good social listening will allow you to determine the best channel to engage them. respond to their emails. meet them in-person.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

JANUARY 29, 2021

This week’s newsletter addresses these and other strategic and tactical questions. If yes, how can I strategically craft my role so I can leverage my strengths, interests, and professional development aspirations? What is preventing me from taking the necessary steps to make a change?

Customer Surveys 151

Customer Surveys Newsletter Analysis Social Media 151

Biznology

MARCH 12, 2021

In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. Thank you for the wonderful and myriad gifts you give and the grace and gravitas with which you share them!

Startups 193

Startups Communities Transparency Research 193

Biznology

SEPTEMBER 24, 2019

Making your website, email newsletters, and other digital marketing materials accessible to people with disabilities requires a non-trivial amount of work on both the technical front and in terms of design. More critically, doing it well requires a shift in thinking and a willingness to adjust your approach.

Marketing Websites 91

Marketing Websites Guidelines Tagging Newsletter 91

Biznology

JULY 9, 2019

RPS: Traditionally, the only way to de-anonymize your website visitors was to make an offer and persuade visitors to fill out a form or sign up for a newsletter. You get everything you need to re-engage them effectively through your preferred marketing channels. With VIG, what kind of match rates can we expect to get?

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Ranking Lead Scoring 149

Biznology

AUGUST 1, 2014

Content Marketing Internet Marketing Monthly Newsletter Web Metrics Advertising Behavioral retargeting Business marketing Online advertising Search retargeting Walmart' How much do you know about your website visitors? The post Are you retargeting your out-of-stocks? appeared first on Biznology.

eCommerce 80

eCommerce Internet Marketing Newsletter Paid Search Agency 80

Biznology

MAY 1, 2014

Internet Marketing Monthly Newsletter Web Metrics Business Chief financial officer marketing Marketing and Advertising' If your marketing plan speaks CFO, not only will your CFO approve it, but you might actually make some money, which is kind of the point of marketing.

Planning 80

Planning Marketing Plans Correlation CMO 80

Biznology

FEBRUARY 7, 2018

One way to strengthen the relationship with top customers is to send periodic newsletters to keep them updated about the latest products, services, and offers. Hence while marketing, focus should be on these consumers and strategies should be built for them.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

MARCH 2, 2015

Agile Marketing Monthly Newsletter agile marketing marketer work goals' Like this post? Sign up for our emails here. Save this article as a PDF. The post Do you want to be a marketer or do marketing? appeared first on Biznology.

CMO 80

CMO Paid Search Agency Newsletter Marketing 80

Biznology

JUNE 7, 2018

You can send promotional products for different things like signing up for your email newsletter or taking a survey about their experience with your company. You can offer to send your branded gifts in the mail for free, but they are really in exchange for something. When they sign up, you will also collect their mailing address too.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

FEBRUARY 5, 2013

1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. They’re all kings of the email newsletter — and I am never disappointed. Newsletters: Great More Crap I Gotta Write!

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

NOVEMBER 3, 2014

Monthly Newsletter Offline Marketing Business marketing Marketing and Advertising pricing' If your product is good–really good–shouldn’t you be charging a premium price? Like this post? Sign up for our emails here. The post Everything I know about marketing I learned in kindergarten appeared first on Biznology.

Pricing 80

Pricing Price Newsletter Cost 80

Biznology

JANUARY 1, 2014

Internet Marketing Monthly Newsletter Slider Business Internet marketing Market market segmentation Marketing and Advertising Product differentiation Target market' You know what to say to your audience because you know what they want to know. Don’t settle for mere difference. Differentiation is what really leads to success.

Differentiation 80

Differentiation Internet Marketing Segmentation Newsletter 80

Biznology

MARCH 27, 2017

In addition, we provide insights for multiple weekly newsletters, all-hands meetings, and more. The data that is shared with executives includes—follower growth, impressions and engagements, and conversions coming from social media. We also provide some details on response times for inbound comments and messages.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

OCTOBER 2, 2013

Monthly Newsletter Slider Web Site Search Google search Search Engines Web Design and Development Web search engine Website' If your company is unhappy with your website search results, Alex Holt and I offer Biznology Jumpstart Workshops for companies just like yours to turbo-charge your site search.

Marketing Websites 80

Marketing Websites Wikipedia Newsletter Google 80

Biznology

JANUARY 16, 2015

Do you really want to be sending your email newsletter addressed to “Dearest Null?” No digital marketer wants to send newsletters to the wrong target buyers. Data – Audit your customer databases and email lists. Remember that “garbage in is garbage out,” and take the time to clean up the data. Unsubscribe.

Planning 80

Planning Copyright Copywriting Privacy 80

Biznology

FEBRUARY 26, 2021

I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. For this week, we have a purposefully eclectic and un-themed set of reading and listening.

Rules 104

Rules Peer-to-peer Curation Privacy 104

Biznology

OCTOBER 18, 2021

Dan Goelzer is the author of an insightful newsletter on PCAOB activities, Retired Partner, Baker McKenzie, and former Acting Chair, PCAOB. As detailed in “Cybersecurity: The Endgame – Part One,” an unintended consequence of the Sarbanes-Oxley Act was the application of financial reporting-style controls to cybersecurity.

Design 104

Design Work Management Act-On Automation 104

Biznology

MARCH 25, 2019

Make sure you’re promoting your content on social media, sending out email newsletters, and engaging with your target audience through forums. #4: In other words, you need a user-friendly website, quality content, and a well-thought-out plan for driving traffic to your content. 4: Mobile is critical today.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

DECEMBER 20, 2017

This commentary originally appeared in our Learning Dispatch newsletter. Here’s a 2016 Chief Learning Officer magazine interview with Danielle O’Hare, director of talent development at Lucasfilm. Sign Up for More Learning and Development Insights. Image: Pixabay.

Personalization 80

Personalization Thought Leadership Conference Training 80

Biznology

JANUARY 4, 2019

However, we grouped these two together because PR writing and email newsletters or communications all require subtle differences and nuances than regular content creation. Of course, when it comes to public relations, press releases and email marketing, the content is the backbone of each specialty.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Work Management Marketing Management 130

Biznology

SEPTEMBER 3, 2014

Internet Marketing Monthly Newsletter Social Media Marketing public relations social media' The kind of purpose that your employees will rally around. The kind that you don’t have to fake. The post In marketing, authenticity is the new black appeared first on Biznology.

Public Relations 80

Public Relations Social Media Paid Search Agency Internet Marketing 80

Biznology

FEBRUARY 2, 2015

B2B Marketing Monthly Newsletter B2B marketing machine learning marketing automation' Like this post? Sign up for our emails here. Save this article as a PDF. The post Does your marketing automation use machine learning? appeared first on Biznology.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Biznology

NOVEMBER 7, 2016

You can use each vlog as a platform to send viewers to other areas of your site, and call them to action with slogans like, “Sign Up for Our Newsletter!” or “Subscribe to Our Channel!”. There’s no criteria for how often you should post each vlog. Many business do this weekly or even daily.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

JULY 1, 2014

Internet Marketing Monthly Newsletter Business Digital marketing Internet marketing Marketing and Advertising' Because that’s what happens when you are too petrified to go for it. More and more, bravery beats knowledge. The post Are you brave enough for digital marketing? appeared first on Biznology.

Internet Marketing 80

Internet Marketing Newsletter Paid Search Agency Training 80