Anything Goes Marketing

MAY 28, 2006

In a recent article in MarketingSherpa , Sony Ericsson's Agnes Gawel reveals that for their global e-newsletter campaigns, they typically don't worry about ethnically appropriate images for each of their regions: "It's based on local feedback.

Newsletter 100

Newsletter Tagging Email Marketing Campaigns 100

Anything Goes Marketing

JULY 4, 2010

Therefore, while it may be okay to ask for the complete address of a registrant when they sign up to receive your newsletter, you need to ask yourself: Do I really need to collect this information now? Is it justified for me to ask for this information for what the web visitor will be receiving in return?

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Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 26, 2006

If you're sending out a email newsletter, break out a list between those who have subscribed to your newsletter vs. those that are part of a list that you may have purchased. You can even dig down deeper to break out the list between those that have signed up say in the last 2 months vs. the rest of the newsletter subscription group.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

DECEMBER 21, 2008

Consider adding a link in the email footer to items such as your event invitations or email newsletters. This tip is especially important for any resource or newsletter autoresponder subscription emails. I've found that the autoresponder email from BreakingPoint does this quite well (and has an excellent newsletter!).

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Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 25, 2007

I would start off with your newsletters. Tags: email marketing newsletters. Try it out and see if it works on a campaign and then you can decide if it's something that you want to implement across all campaigns. Chad Tags: email surveys , email best practices , e-mail marketing.

Customer Surveys 100

Customer Surveys Ads Newsletter Tagging 100

Anything Goes Marketing

AUGUST 26, 2006

In addition, one of the other reasons that Career Builder's newsletter became much more successful is becuase they moved away from using it as a sales tool and more of an informational piece. This is something that I had talked to earlier in my post " Linking Blogs and Newsletters Together ".

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

JUNE 22, 2008

Therefore, if you have one of those newsletter sign up boxes on every page of your site (like the one I have in the top right hand corner) that says "Enter your email to get our newsletter", you may need to rethink this area as you're not providing a compelling reason for the visitor to sign up for your newsletter.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Other advantages?

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RSS Email Marketing Trends Planning 100

Anything Goes Marketing

DECEMBER 15, 2008

Promoting Events in Your Newsletters Another issue that you may deal with is the mix of newsletters, promo offers and event invite emails that you need to send. For example, you can include a column on your newsletter that promotes upcoming events. These items really should work together.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

JANUARY 26, 2010

For example, if you’re sending a newsletter, you may have a corporate email address such as newsletter@company.com as the address the newsletter is coming from. You can send the same email or a slightly different email with a different “From” address.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

NOVEMBER 16, 2008

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. You should even consider creating a blog and reposting your newsletter articles on it. I would recommend to post in on your website and even create an RSS feed.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

SEPTEMBER 6, 2006

He has also started an email newsletter by capturing email addresses. People forward his newsletters on to others and so on. Darren also suggests to write about items that incorporate keywords that are highly searched on (interesting because Hitail argues counter to this).

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Anything Goes Marketing

MARCH 16, 2008

My suggestion would be to include press release snippets as part of a monthly or quarterly newsletter that has additional value added content. Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out.

Press 100

Press Ad Frequency Opt-out Opt-in 100

Anything Goes Marketing

MARCH 13, 2007

This is based on my blog post called: Where Do Your Email Newsletters Go? According to Veronica Brown over at the Content Factor , I co-invented the word "blogletter" which is a combination of a blog and an enewsletter. Email Heaven? Becuase I did publish my blog post first on this subject, I'm taking full credit for this - yeah baby!

Tagging 100

Tagging Newsletter Online Marketing Email Marketing 100

Anything Goes Marketing

SEPTEMBER 25, 2007

Sign up for our monthly newsletter! If the email was forwarded on, and another person viewed the white paper, they can now easily click on the newsletter sign up link and add their email to your list.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

DECEMBER 12, 2006

A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics. The format of this e-newsletter is interesting as instead of pushing people from an email to a regular web page, it takes people to the ROI Revolution blog. Why is that?

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

APRIL 16, 2006

I may even start unsubscribing from email newsletters and just use the RSS reader. I was playing around with some RSS feeds such as My Yahoo and Feed Reader but I really am loving BlogLines. It's helping me keep track of a bunch of feeds without sending me 2000 emails. Who's with me? Have you started to do the same thing?

RSS 100

RSS Newsletter Tagging 100

Anything Goes Marketing

APRIL 29, 2006

Chad H Technorati tags: Yahoo , e-newsletter , blog search (Denote a phrase with %22 at the start and end of the phrase, and replace spaces with +.)" eg: [link] Have fun checking out what your ex-girlfriend is saying about you!

Newsletter 100

Newsletter Tagging Keywords Tips 100

Anything Goes Marketing

DECEMBER 13, 2007

Check out how this is done on Delivery Monitor after you sign up for their newsletter. I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. It's brilliant as it sets expectations (i.e.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

FEBRUARY 25, 2007

If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. He is correct that you really need to dive deeper into who is responding to your email newsletter or whitepaper download. When it comes to e-marketing, testing takes on a whole new meaning.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

AUGUST 20, 2006

Have an email preference page in which the person can opt-out of say your webinar invites but still get your newsletter. Perhaps you were sending too many emails or they weer no longer relevant to this person.

Opt-out 100

Opt-out Opt-in Newsletter Tagging 100

Anything Goes Marketing

OCTOBER 3, 2006

It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search.

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Anything Goes Marketing

SEPTEMBER 20, 2006

If you're looking for a good resource on how to align your expertise with your potential clients, sign up for the weekly newsletter on Rain Today. They have some great articles such as " How To Communicate The Value Of Your Services ".

Consulting 100

Consulting Blogger Tagging Advertising Mediums 100

Anything Goes Marketing

MARCH 7, 2007

By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. This is crucial. Indicators of Future Lead Generation.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

MAY 2, 2006

Here's and example of good subject lines: - Eye on Company Name Update - Company Name Newsletter February 2006 - Invitation from Company Name - Company Name May 2005 News Bulletin! In turns out that those not written in "marketingeze" (i.e. BS) did better. It alos helpoed to have the company name in them.

Newsletter 100

Newsletter Tagging Studies Email Marketing 100

Anything Goes Marketing

NOVEMBER 27, 2006

RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. Thanks again to Larry Chase and I encourage everyone to sign up for his newsletter. It will tell you how many people have subscribed to the RSS feed.

Paid Search Agency 100

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Anything Goes Marketing

APRIL 5, 2009

By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. Follow up emails that are part of the welcome email campaign may include sending the latest newsletter, or key videos and/or documents based on the information provided.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JULY 23, 2006

Here are some simple ways to use or re-use your demos: Include the link to the demo in all employee signatures, on all confirmation pages, on your newsletter, on your company blog (if applicable), on all printed and online material (even business cards), and on all landing pages - everywhere!

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

MAY 8, 2006

Before you send out that email which explains why your paper airplaines are better than your friend across the street (or your grandma's), you need to test that email out.

Deliverability 100

Deliverability Paper Validation Newsletter 100

Anything Goes Marketing

MARCH 24, 2009

This can be in the form of a newsletter, webcast, blog or podcast. Here are some additional tactics to consider: Ensure that marketing is communicating any activities that it’s partaking in to the rest of the company along with the results. Marketing needs to involve sales as much as possible in their marketing efforts.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

APRIL 5, 2006

If you're into marketing, get their weekly newsletter. Marketing Sherpa put out another great article on viral campaigns. I suggest checking it out. Their tips are deadly (in a good way - just like "viral" campaigns). We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out.

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

Anything Goes Marketing

SEPTEMBER 30, 2006

MarketingSherpa recently published a case study indicating 28.24% increase in their newsletter Click-through rate when they switched their "offers" column to the left of the email from the right side. As you can see from the image above, the preview pane default is to see the top left of an email.

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

APRIL 21, 2010

In addition, Wind could consider sending an additional monthly e-newsletter. There is an opportunity to drive people to new blog posts or promote any new features within this transactional email. I’m not saying I want to get spammed but if they have promotions or if they’re improving service – I would like to know!

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

APRIL 7, 2010

Here are a few campaign ideas to consider when thinking about providing relevant and engaging content via email: Email newsletters. Just because you’re not presenting at tradeshows or executing monthly webinars doesn’t mean that your database should not be receiving regular communication from you.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." You may be saying to yourself, what should I blog about today?

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

JULY 18, 2007

If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. MarketingSherpa in conjunction with KnowledgeStorm have released a recent study that demonstrates that direct mail is still relevant. I like to read a white paper on actual paper!

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Online Marketing Lead Qualification Top of Funnel Paper 100