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Sales Engine

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. Virtual networking to attract with value, and connect with purpose and on purpose is the future of prospecting that you can use today. YouTube and social media had just begun to blossom.

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The fastest route to success requires lateral thinking.

Sales Engine

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. HR.com is the largest social networking site dedicated to human resources professionals and they offer members access to articles, case studies, newsletters, polls, discussion forums, blogs, webcasts and other features. Let’s look at a couple examples.

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. Or put another way, we’re trying to replicate digitally the sales conversations that reps used to be able to get on their own by making cold calls, going to networking events, and so on.

article thumbnail

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. Or put another way, we’re trying to replicate digitally the sales conversations that reps used to be able to get on their own by making cold calls, going to networking events, and so on.