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Onalytica B2B
NOVEMBER 15, 2018
When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.
Onalytica B2B
DECEMBER 8, 2016
Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.
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Onalytica B2B
APRIL 3, 2018
E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. Influencers like this thrive off meeting new people and expanding their network. Brands can invite connectors to their events where they have the opportunity to mix with other influencers and broaden their network.
Onalytica B2B
APRIL 4, 2017
There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.
Onalytica B2B
NOVEMBER 12, 2018
A more creative and product focused content strategy means that platforms such as Instagram, Twitter, Blogs, Facebook, YouTube, Pinterest and Snapchat are a focus for B2C brands. This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos. Social Media Channels. Social Media Channels.
Onalytica B2B
NOVEMBER 10, 2016
Snapchat, Facebook, Instagram and YouTube). THE FACTS: A huge 90 % of Millennials own a smart phone; updating their network while on the go about anything from what they had for lunch to a rant about public transport is a natural compulsion. Millennials are 247 % more likely to be influenced by blogs or social networking sites.
Onalytica B2B
DECEMBER 14, 2017
Inviting them as a guest enables you to meet in person and build a relationship; they can also share live updates and key takeaways on social media (which is great exposure for your brand + content for their audience) improve their knowledge and expand their network. Financial compensation entails paying an influencer to work with you.
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