Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. A spokesman quoted in the story protests that Google+ is simply a social networking layer on top of other services.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JULY 19, 2013

” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

AUGUST 26, 2011

The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. YouTube has been one of its early successes. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JUNE 4, 2010

The Web is rolling sets of instantaneous, always changing fragmented networks. These networks may be transient or last a lifetime. Network sociality is more like a party than a phone call. The most popular stuff on YouTube is about humans screwing up. This is a completely different model than traditional media.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JUNE 17, 2010

In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. The Twitter initiative really gained traction when Hanson became @DellServerGeek and Sullivan became @SANPenguin. It’s a camaraderie that is nurtured by personal contact.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Twitter, social networking sites). Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is a well-crafted policy. The Oracle Social Media Participation Policy applies to. com , wiki. com , forums.

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