Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. Social networks dominate the channels!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Onalytica B2B

APRIL 3, 2018

Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. Slowly, I started using LinkedIn for content posting and networking and Facebook page for content development and marketing. Email at nikhilchhajar@gmail.com , Message on LinkedIn or Twitter. Location: Mumbai, India.

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Twitter Handle. Ann Handley.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Webbiquity

MARCH 31, 2022

The goal is to connect with industry leaders and have them recommend your service or product to their network. Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This is a level deeper than the majority of more superficial social networks.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Biznology

OCTOBER 9, 2019

This will ease the tension on these would be “employers” as Opolis allows workers to essentially employ themselves inside of a network cooperative. To learn more about Opolis, download our Off-White Paper or join the conversation on Twitter.

Paper 116

Paper Rules Automation Twitter 116

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Using social networking and social media sites is the easiest thing to start doing.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. White paper summary, including actionable recommendations and insights for companies. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. Twitter is ideal for real-time news sharing and commentary.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Open your Twitter account and locate the “Find people you know” link on the left sidebar. Such has been the rise of social media over the last couple of decades.

Social Media 84

Social Media Media Marketing & Strategy Business 84

NuSpark Consulting

MARCH 29, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Hinge Marketing

MAY 23, 2016

Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. 4) Online Networking. It’s the quality and reach of the networking you do. 8) White Papers or e-Books. White papers also make great pay-per-click offers.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Brandpoint

MARCH 25, 2023

If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects. Most sales professionals are active on LinkedIn and Twitter. They demonstrates your relevance and authority in a complex, high-stakes subject matter in manufacturing.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Get Engineers Can Sell white paper now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Chris Koch

JANUARY 8, 2010

There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. And there is only one strategy for carrying out this objective: Find people who are good at developing and disseminating ideas to contribute to and facilitate those networks.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Pam Didner

AUGUST 16, 2020

It’s also important to build your sales network by hiring local sales reps or local channel partners. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. When I speak, I always encourage attendees to reach out and ask me questions. I am ready!

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Each and every employee has their own social network, whether on LinkedIn, Twitter, Facebook or another social platform. Other networks like Pinterest and Instagram have rolled out paid marketing products as well.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria. .

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

NuSpark Consulting

MARCH 30, 2015

Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Private blog networks.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. Leverage your contact list with these steps: Follow event organizers, partners, sponsors, speakers, presenters or known event attendees on Twitter (add them to a Twitter List) and Instagram.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Trade Press Services

MARCH 11, 2024

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Then there have been controversies around social, particularly with Facebook and Twitter. Understanding the audience is key, which includes publishers, their editors, stakeholders, and networks.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Biznology

OCTOBER 2, 2019

When a vendor was looking for a partner for a white-paper or someone to serve on a panel, I was the first to volunteer. Once you have optimized your online profiles and started listening and engaging with people in your network it’s time to make some noise! I was active on LinkedIn sharing articles, commenting and connecting.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

KoMarketing Associates

AUGUST 22, 2017

Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. Surveys and questionnaires are one mechanism but also leverage social media assets, building networks of customers, prospects, and partners. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Porch Group Media

APRIL 22, 2021

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Facebook continues to be the most popular social networking site in terms of number of active users. 88% of social advertisers use Twitter. Social media is a way of life today. Who Uses Social Media?

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Biznology

DECEMBER 7, 2016

With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

ViewPoint

AUGUST 14, 2013

Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Click to start video at this point — Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. This cross pollination fosters relationships and widens your network.

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Additionally, if you are planning on attending a conference or tradeshow, do a little research to find relevant Groups that are tied to the event and join the Group to network with other attendees and let them know you’re going.

Social Media 57

Social Media Linkedin Media Peer-to-peer 57

6sense

FEBRUARY 10, 2022

Of all the digital advertising networks for B2B revenue teams, LinkedIn is one of the most relevant and effective. By the very nature of the network and how it’s most often used, LinkedIn members operate with a business mindset as they navigate the site. Sponsored Content: Provide Help When They Need It.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62