KoMarketing Associates

AUGUST 29, 2012

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Answer and Ask : Twitter is a network of asking and receiving. Promote : Twitter is a great (and free!)

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . Instagram Countdowns. There are a multitude of event formats companies can choose from when hosting virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

OCTOBER 3, 2017

The ability to stand out amongst millions of social media participants requires regular participation, quality content and an active network in the community. There are users who spend hours every day in communities like Reddit or participating in conversations on Twitter. At some point, you must network within the community.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

JUNE 2, 2016

Network Analysis: More thorough analysis of target networks and how social media facilitates improvements in communication to targeted audiences. Social Network Analysis. Consider the following social media network benchmarks: Percentage of network that includes target audiences (customers, prospects, influencers, etc).

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. They also allow app download ads via their search network. Recently, Facebook announced their next step in mobile app advertising: Facebook Audience Network.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

FEBRUARY 23, 2016

One of the most effective social media platforms to do this is Twitter. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. But, once you find your audience on Twitter, how can you engage them?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

FEBRUARY 2, 2015

Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Twitter’s Algorithm Change.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

MARCH 13, 2018

Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Network through LinkedIn. Build influential social media profiles designed to network with key influencers and industry-related publishers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MARCH 16, 2017

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? Marketing and Social Network Engagement. At the end of 2016, SUMO Heavy conducted a survey to determine how much customers and prospects engage on social networks.

Customer Surveys 124

Customer Surveys Advertisements Advertising Social Networks 124

KoMarketing Associates

JULY 10, 2017

This is followed by Twitter (95 percent) and Facebook (85 percent). The platform was followed by YouTube (63 percent) and Twitter (47 percent). Although B2B marketers are having success with LinkedIn, recent research also suggests that Facebook is now being viewed as a more important social network for marketing.

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

KoMarketing Associates

NOVEMBER 16, 2017

Paying Attention to Average Shares Per Social Network. Step 5: Pay Attention to Average Shares Per Social Network. Also using third-party tools, see how your selected keyword themes perform on average, across the networks where your organization has a presence. Assigning Quarters to Themes. Balancing Themes Throughout the Year.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

JUNE 30, 2015

For Twitter, use private Twitter lists to assemble relevant information streams. Twitter in particular is one of the simplest social media platforms for actively engaging and building network awareness. If applicable, participate in relevant Twitter chats (just make sure you have something worthwhile to contribute).

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. Please drop us a message on Twitter , LinkedIn or email anytime if you have additional questions, concerns, or ideas. Presentation via Slideshare: Need more information?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

KoMarketing Associates

SEPTEMBER 5, 2017

Consider how mobile-friendly social media platforms like YouTube or even Instagram and Twitter change how sales and marketing can provide rapid access to equipment functionality and demonstrations through video. Publisher relationship development driven through social shares and networking.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. Twitter came in second at 38.6 The how is just as important, too. percent of all soial shares, respectively). percent.

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

NOVEMBER 25, 2014

The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. There are users who spend hours every day in communities like Reddit, LinkedIn, or Twitter but that doesn’t mean they are being effective. At some point, you must network within the community.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

AUGUST 15, 2013

Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent).

Social Media 127

Social Media Linkedin Allocation Studies 127

KoMarketing Associates

MAY 11, 2016

LinkedIn is a social networking platform, which, in fact, means you have to NETWORK. Bottom line: Network, network, network. Feel free to reach out via Twitter @KoMarketing. Bottom line: If you want to have a successful group, don’t be that person posting sales material. Be Consistent.

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

SEPTEMBER 4, 2018

In addition to inbound links that can be requested through sponsorships or speaker bios, search for conference community sections, blog posts, and other online collateral where it might be possible to add links through event profiles or online networking opportunities. Owned Digital Marketing Assets.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

JULY 31, 2013

Twitter Lists. When Twitter lists were first announced there was an immediate influx of list collections, list building services, and listing requests, all meant to jump on what marketers hoped would be a signal of relevance in Twitter and broader internet marketing fame.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

AUGUST 6, 2019

Titles, roles, and industries associated with buyer personas provide a path for user/interest research in social media platforms that can be used for organic network development and audience targeting in paid advertising. Connect with me on LinkedIn or Twitter to share your thoughts and perspective.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

AUGUST 22, 2017

Surveys and questionnaires are one mechanism but also leverage social media assets, building networks of customers, prospects, and partners. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MAY 21, 2015

For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Social media networking and online communities (forums, user groups, etc) can be great places to explore this opportunity. Offline networking can offer inspiration as well.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JUNE 23, 2016

In fact, this study revealed that 38 percent of B2B customers are influenced by professional colleagues and their network, 22 percent are persuaded by industry experts and 16 percent are impacted by internal influencers. These include number of Twitter followers, last activity, domain authority, categories and location. What is it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

NOVEMBER 2, 2017

These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. These polls are a great way to gather data. Use a hashtag (e.g.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

FEBRUARY 13, 2020

Did you know that 59% of all links shared on social networks aren’t actually clicked on at all. I’d love to hear your thoughts in the comments below or reach out to me directly on Twitter @Kristen_Vaughn. Please stop doing this. Don’t just share content for the sake of sharing it.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JANUARY 22, 2019

Are they covering industry events or participating in Twitter chats? Social media is meant to be a mouthpiece for what is going on within a company, so taking it all into account when creating your social media content calendar, network buildout, and other strategies is important. Third party, original content, or both?

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

SEPTEMBER 8, 2020

It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. There are some really interesting tools available that will let you automate a lot of your networking activities on LinkedIn. It is not Twitter. And LinkedIn is good for much more than just job seeking.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

APRIL 23, 2019

With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. Twitter: 15 tweets per day is recommended, about half of these can be retweets or comments on other users’ posts.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Grow Industry Network. Event marketing is for more than just potential customers.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

SEPTEMBER 6, 2016

Your time investment in developing networks in social media tactics has to be measured against your time requirements elsewhere. You become a part of the community which understands online relationships, and that community brings forth new connections, networks, and inbound link opportunities. Final Thoughts.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120