Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

APRIL 28, 2011

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Listening is intentionally excluded from this list.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

JUNE 14, 2011

Faced with these questions, you are handicapped, relying on the total figures from tools like bit.ly Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. Through Twitter, I’m reaching and sharing content that resonates with people in marketing.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

JUNE 7, 2011

Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. A number of tools and services are available for the cost of social promotion. I can imagine the mindset of those creating these tools: Create word of mouth support for our offering. than Paper.li-referred

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

OCTOBER 18, 2011

As visitors, we will choose the platform based on our own network (Facebook, Google+, LinkedIn, etc) and purpose for interacting. With tools like Summify or LinkedIn Signal , it is already possible to discover information from your network without ever looking at individual updates or shares.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

JUNE 28, 2012

Outside of social networks, the only dialogue back is a click. Marketing’s first stepping stone is getting attention , using advertising, content marketing or any other tools at their disposal. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Photo by Natesh Ramasamy.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

FEBRUARY 27, 2013

Develop social media profiles for Jamie on the core relevant networks for your target audience. Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Begin building an audience on networks that include an active follow function. Grow Your Audience.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100