Customer Experience Matrix

DECEMBER 16, 2013

Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities. Digital advertising and customer marketing converge. Predictive analytics finally take center stage. Yes, that''s a Dr.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 25, 2012

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. For the users themselves, Nimble has one more advantage: its lets them stick with familiar communication tools.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

AUGUST 22, 2011

The exhibit hall was enticingly crammed with unfamiliar vendors, although I saw enough to identify a few general categories: offer aggregators who bring together products for affiliates to sell; network providers who assemble audiences for affiliates to sell to; and technology providers to support both groups.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

AUGUST 29, 2013

But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and other sources. The company also points out that even a new scan will capture some history: the public Twitter feed goes back one year, as do job site listings.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Acxiom last week released a new “social media marketing” solution called Relevance-X Social.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. VEST Report. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

DECEMBER 14, 2009

If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word. Spredfast supports on-demand posting too.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120