Remove network

Chris Koch

article thumbnail

Why Twitter is for old people

Chris Koch

Like many, I’m a late convert to Twitter. So I figured I wouldn’t have much to twitter about. I also figured that Twitter would appeal mostly to young people interested in flirting with one another in 140 characters or less. Twitter doesn’t just add another one of those annoying Web 2.0 Follow to learn.

Twitter 100
article thumbnail

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Or will it be Twitter by a nose? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Or will it be Twitter by a nose? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.

article thumbnail

3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking. to explain it.

article thumbnail

3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. There are only two types of relationships in social networking. to explain it.

article thumbnail

Stop doing PR. Start doing visibility.

Chris Koch

Most journalists have discovered social media as an important research tool. Beyond discovering and prepping spokespeople for the company, PR becomes responsible for making them nodes on the online network that can be easily found by influencers and customers. Examples of how you do this are: Make them visible on social networks.

PR 100
article thumbnail

Three steps for B2B marketers to build a personal social media presence

Chris Koch

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. We’ve already mastered the hardest part; the tools are something that anyone can learn. Pick an RSS tool.