Ambal's Amusings

DECEMBER 28, 2012

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? But it remains a very valuable place for professional networking.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. There are a few key reasons for this, including: 5G availability High-speed 5G mobile networks have become readily available in the United States and are quickly expanding to other countries.

Marketing AI 109

Marketing AI Advertising Channels Video Marketing Youtube 109

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Instead of conventionally announcing a series of TVs, we pretended we were launching a television series, employing all the standard elements one would expect.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Vidyard

JUNE 8, 2020

Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. The Telly Awards is the premier award honoring video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Vidyard

JUNE 8, 2020

Telly Award Winners Tell Great Stories ”Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. Certain kinds of TV, like live sports, are still watched most reliably on cable networks. That is not to say that traditional linear TV is losing its huge influence on the advertising world.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Sprout Social

NOVEMBER 29, 2021

As networks continue to release transactional features that are unique to their own standards of engagement, marketers will need to rethink what an effective product listing looks like. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings.

Buy 143

Buy Brand Identity Branding eCommerce 143

Convince & Convert

APRIL 15, 2015

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. But, Fiber also has a very robust television offering. Google plays the long game better than any company, maybe in history.

Google 147

Google Paid Search Agency Television marketing Ads 147

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. At Digilant, we recognize the complexities that come with the television advertising ecosystem.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Hubspot

FEBRUARY 3, 2020

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Another perk?

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Branding 134

Only B2B

FEBRUARY 23, 2022

Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Advertising on the street, in print, on television, and on the radio has a lot of clout.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Biznology

MAY 1, 2018

Like all networking or social opportunities, it’s essential to make authentic and personal connections; however, networking isn’t about making friends of collecting people, it’s about moving the ball forward. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Spiralytics

APRIL 12, 2023

It’s currently one of the most popular social networks in the world, with a projected 2.5 YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 billion users in 2023. billion monthly active users.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. While the media loves Twitter, the story is bigger than any one social network. It was a simpler life, from a content consumption and communication point of view. Then came the web.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

ClickZ

JANUARY 19, 2021

It’s no secret that the impact of television advertising spots and newspaper ads are both down significantly with reduced consumption. Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient. Local dealers are key conduits.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. What used to be a commercial-free oasis from traditional television, it seems, is starting to replicate it. Source: YouTube.

Paid Search Agency 58

Paid Search Agency Video Marketing Cable Ads 58

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Digilant

APRIL 12, 2022

Compare this to over-the-top media services, where users stream television content via networks or devices. Bumper ads on YouTube, for example, can be played sequentially to tell a larger story about your brand in installments. A brand takeover ad on TikTok is an immersive ad experience that appears when the app is opened.

Ads 52

Ads Click Rate Television marketing Youtube 52

Hubspot

NOVEMBER 25, 2019

Having industry leaders promote a brand through their social platforms or other networks increases the reach of the business, because they've built trust with their own audiences. Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 However, influencers aren't the only way to facilitate content seeding.

Examples 95

Examples Advertising Agencies Content Class 95

Excelsior Research

APRIL 22, 2022

Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons.

Social Media 52

Social Media Media Best Practices Business 52

Hubspot

AUGUST 2, 2018

population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. Forcing people to suffer through a 30-60 second YouTube ad isn’t the best way to attract the attention of a new audience -- it’ll just irritate them. Picture Credit: WordStream.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

KoMarketing Associates

JULY 11, 2017

Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. Prior to Animoto, Jason served as a television producer for MTV Networks. Choose what platforms on social media are the most important for you.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

LiveRamp

FEBRUARY 21, 2019

CBS won the battle to broadcast the big game this year, but Super Bowl rights have always been owned by the major networks, and of course, whomever owns the broadcast rights also owns all the advertising dollars. Traditional TV viewership is slowly becoming the networks’ George McFly. What does this shift signify?

Broadcasting 40

Broadcasting Television marketing Amazon Advertisements 40

LeadSquared

APRIL 13, 2021

Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. However, a look at the videos on the professional networking site will reveal that not all of them were shot or edited with high-end professional tools. Focus on Your Customer Persona.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Sprout Social

JUNE 25, 2019

For use on film, television or other video productions, you’ll need to request for permission. YouTube icons. You can download the approved icon files from the YouTube Brand Resources page. Guidelines Maintain a clear space of at least half the icon’s width around the YouTube logo. Source: YouTube Brand Resources.

Social Media 108

Social Media Media Guidelines Youtube 108

Webbiquity

JANUARY 19, 2016

population now has at least one social networking profile; more than half use two or more social networks. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Vidyard

JUNE 8, 2017

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Like good ol’ fashioned television, IGTV has channels, which brands use however they like. Instagram is now the third largest social network.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

Digilant

APRIL 6, 2020

Keep messaging consistent – whether that is daily, weekly or on-demand updates, make sure your patient network is informed. Similar to social media – as people are staying home, they’re watching more television, specifically streaming more content via CTV and OTT (think Netflix, YouTube , Hulu, and Amazon Prime TV).

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

Keep messaging consistent – whether that is daily, weekly or on-demand updates, make sure your patient network is informed. Similar to social media – as people are staying home, they’re watching more television, specifically streaming more content via CTV and OTT (think Netflix, YouTube , Hulu, and Amazon Prime TV).

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52