ViewPoint

JUNE 6, 2013

Buyers have embraced collaboration with the advent of social and digital technologies, so marketers must consider internal as well as external members of collaborative networks which impact buying desisions. Via iMedia Connection. CMO Council study: Content has significant impact on buying process.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

OCTOBER 31, 2013

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. This cross pollination fosters relationships and widens your network. Now more than a listening tool social can in some cases become very automated, without the personal nuance that one-to-one marketing lends itself to.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

APRIL 3, 2014

Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection. Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale.

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

ViewPoint

OCTOBER 24, 2011

An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like? —noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

ViewPoint

JANUARY 22, 2016

Jeffrey Hayzlett – The C-Suite Network. One the things I was most pleased to see with many B2B companies (and in the sales blogosphere) in 2015 is a return “reasonable” thinking when it came to inbound marketing and social selling regarding their place in a sales effort. The panelists include: Ardath Albee – Marketing Interactions.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. Craig Rosenberg , Vice President, Focus Expert Network, Focus.com Five Reasons Your Lead Generation Campaigns May Not Be Working.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

SEPTEMBER 24, 2015

Don’t forget all of the additional channels beyond email, mobile, and social to communicate with your prospects. But even better are smaller intimate places, like Executive Dinners and Networking Events to form relationships with your buyers. Direct mail can be strikingly effective here if the perceived value is right.

Account Based Marketing 120

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 120

ViewPoint

JANUARY 11, 2011

No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Social media has leveled the playing field. Data will become an integral component for predicting the likelihood of Inside Sales success.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

APRIL 25, 2011

Social media is at the top of nearly every B2B marketer’s priority list. What drives social media engagement? On the flip side, if you produce great content, your network will serve as a traffic generator for you. Further evidence that companies need to invest in building their content development skill set.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

ViewPoint

JANUARY 31, 2012

A funny thing happened on the way to this new decade: buyer behaviors are changing rapidly as the advent of the Internet and social technologies come of age. Such as: Buyers have more expansive networks that participate in decision-making. and social technologies. Buying processes are changing and involve unique decision models.

Process 120

Process Work Management Lead Ranking Enterprise Management 120

ViewPoint

SEPTEMBER 12, 2011

Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers. As Marc Benioff said, “Salesforce was born cloud but reborn social.” Creation of an employee social network.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

APRIL 13, 2012

He’s also been featured by Forbes, CMO Network, Mashable, Huffington Post, NPR, Financial Times, Adweek, and Reuters. He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Marketing: Be provocative and make social media systematic.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

ViewPoint

JULY 11, 2013

According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. Via Marketing Land. Do you have a resource from your sphere to share?

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120

ViewPoint

NOVEMBER 20, 2012

SMA promotes professional development, peer networking, best-practice research and thought leadership among professionals who manage, coach and support sales organizations. 2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media.

Process 120

Process Allocation Marketing Management Peer-to-peer 120