Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Market Positioning. The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

NOVEMBER 1, 2016

This content then has the ability to reach a wider audience; while influencers are likely to have a similar calibre of followers to your brand, they will open up your brand’s content to a new network of readers, increasing the likelihood of shares and likes across social media. BRAND INTEGRITY.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Discover Your Social Media Influencers Today! . CLICK HERE FOR A FREE TRIAL!

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

NOVEMBER 10, 2016

With most having a presence on social channels such as Snapchat, Twitter, Instagram and Facebook, they also seek to portray their lives in a fun and entertaining way to their followers. Host events as a medium for Millennials to get involved, have fun and meet new people- give them something to document on their social channels (e.g.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

NOVEMBER 17, 2016

An influencer relevant to your industry will have a whole new network of additional relevant people that you may or may not have been aware of- whether they be other influencers with their own network or potential prospects. SOCIAL SELLING. Influencer Marketing- something you’ve probably heard a lot about recently.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

SEPTEMBER 6, 2017

Influencer advertising – targeted social PPC adverts to influencers’ social feeds. Social selling – sales team interacting and influencing their prospects on social media. From that point – you build and grow your network and you can start focusing on key influencers within your industry. Paid Media. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

APRIL 3, 2018

A celebrity on the other hand will have a large social following, but they may not be influential in a specific topical area that is relevant to your brand. Conversation starter – they provoke conversation and debates on social media. Influencers like this thrive off meeting new people and expanding their network.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. The rise in social media channels. Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MAY 10, 2017

It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. Light social media touches. An effective way of doing this is by making light touches on social media.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

AUGUST 7, 2018

Currently Social Media Director / Content Marketing Strategist at G Media Studios. I began my social media career officially back in 2010 working at the U.S. I look up to and respect Ann Handley (Content Marketing) Lee Odden (digital marketing) Neil Schaffer (social media marketing). million in 2010 to $230 million in 2013.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

DECEMBER 14, 2017

Always-on community social outreach. Follow your influencers’ (both your engagement targets and the wider influencer community) social profiles and engage with their content. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. In addition, socially savvy reps beat their quotas 23% more often.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

OCTOBER 26, 2017

Which social channels your target audience are on and the characteristics/culture of each channel. An equal value partnership is where the end goal is to deliver value to your target audience through influencers’ networks. Tim Hughes, Social Selling Influencer & Co-Founder of Digital Leadership Associates.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

NOVEMBER 22, 2017

When it comes to being social, a business has to start with its leaders. However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” Are they already active on social media?

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

APRIL 19, 2018

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. It’s networking. What is a content marketer’s ultimate dream?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

OCTOBER 30, 2018

Because customers represent that social proof. It was a very, very successful program because we were getting their expertise, they are getting exposure and again and when somebody is getting published by a big brand that has got a big audience, they are going to tell their network about it. It just makes sense all around.

SMB 157

SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

Onalytica B2B

MARCH 22, 2017

2. Social APIs and real world influence tell different stories. Any person who has ever had any social interaction has either wielded influence or been influenced, and while social media undoubtedly plays a big role in influence today, it’s not all encompassing. Secondly, influence today is built on a major false assumption.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. She is a Forbes’ top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

NOVEMBER 24, 2016

FOCUS ON SOCIAL MEDIA. Most B2B brands have a presence on social media, making it the preferred area of choice when spending money from the marketing pot on advertising. So, if you’re going to spend more on social media adverts, now is the time to do it! EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

FEBRUARY 22, 2016

At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. Oxford Water Network. siwi_water. IW Customer Care. wearewater.

Brand Identity 100

Brand Identity Branding Lead Ranking Lead Scoring 100

Onalytica B2B

APRIL 26, 2018

Whether this be different locations or sectors, or even your PR, or Insights teams – understand their skill sets and experience and utilise them – as highlighted by Konstanze Alex , Leading Corporate Social & University Influencer Relations at Dell. 5) Influencers love things that money can’t buy.

Work Management 279

Work Management Lead Ranking Lead Scoring Budget Programs 279

Onalytica B2B

MARCH 1, 2017

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. Of the F500 CEOs, not one has a presence on all 6 major social media platforms.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. Virtual Social Media. PRDailyNews.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

FEBRUARY 22, 2017

For example, hold a networking event where a well known influencer gives a talk or presentation; this can attract prospects, facilitate sales opportunities and yield instant results- something that will get senior managements’ attention. “The harsh reality is that not everyone will get Influencer Marketing straight away.”

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

MARCH 16, 2016

There were also more suited attendees this year, indicating that more B2B dealings were being conducted behind closed doors – unsurprising, given the continued explosion in mobile device ownership, and thus the required increase in network capacity and other corollary services. Nokia Networks. ” MAPPING THE COMMUNITY.

Lead Ranking 100

Lead Ranking Lead Scoring Brand Identity Branding 100

Onalytica B2B

MARCH 2, 2016

As well, the role of “sustainability leader” often (should) takes into broader account the social or societal implications. The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic.

Lead Ranking 100

Lead Ranking Lead Scoring Brand Identity Branding 100

Onalytica B2B

MARCH 23, 2016

“Twitter was the first social media tool I used as a blogger to get the word out there. It has been the most effective social media platform in boosting traffic.” Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. The Social Snob.

Blogger 100

Blogger Brand Identity Branding Lead Ranking 100

Onalytica B2B

MAY 3, 2018

At this stage, it is great to look to their immediate network and who influences them to find some more opportunities. The influencer pipeline- featuring network maps from Onalytica’s IRM software platform. But it doesn’t stop there. What you can achieve in 3, 6 and 12 months.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Below you can see a network map of the online conversation with the number 1 brand Oculus at the centre.

Work Management 0

Work Management Brand Identity Branding Lead Ranking 0

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer. WHAT ARE THE EXPERTS SAYING? jeffbullas.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 11, 2016

We were interested in looking at which topics were driving the most attention on social media, so we analysed all the posts from the conference to provide a top 10 topic share of voice: . It’s interesting to see the topic of “Regulation and Policy” featuring higher up the list since the 12pm update.

Conference 100

Conference Class Impressions Social Media 100

Onalytica B2B

DECEMBER 7, 2017

Whether you invite them as just a guest with an all access pass (to network, learn and provide value to their audience) , or you invite them to give a talk or be on a panel (exposure). Always-on community social outreach – get on your influencers’ radars by following their social profiles, sharing and engaging with their content.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. In every social media corner we turn, there are bots. The article hones in on one company in particular, Devumi. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

MARCH 9, 2016

Fortunately, connecting through social media is a great way to learn about and participate in open source projects all over the world, not just in our own neighborhoods.” Below you can see a network map of the online conversation created with our Influencer Relationship Management software (IRM). ” MAPPING THE COMMUNITY.

Lead Ranking 80

Lead Ranking Lead Scoring Work Management Brand Identity 80

Onalytica B2B

SEPTEMBER 9, 2015

Money is a subject which affects each and every one of us, and as a result FinTech has generated a massive amount of attention – with mentions of FinTech on social media quadrupling between 2013 and 2014, and expected to double again for 2015. Be sure to click on the map to enjoy the full size network diagram in greater detail.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60