Marketing Interactions

AUGUST 1, 2021

I’d argue that social media and search play a big role in fame, as do buyer-driven stories that fall more in the traditional realm of demand. Peer networking. If your buyer asks his or her network for their opinion, what will they say? If your buyer asks his or her network for their opinion, what will they say?

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

SEPTEMBER 30, 2018

There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. There are four quadrants in the RMM; irrelevance, shifting relevance, social relevance, and radical relevance. Context: The Cornerstone of Relevance.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

MAY 21, 2018

Determine how well your content resonates based on: Buyers sharing the content with their peers via social networks. Are they progressing forward in their journey or backing up to learn something they may have missed previously? How many engaged buyers are also sharing this content?

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74