Digital B2B Marketing

OCTOBER 23, 2012

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. Historically LinkedIn could be used to share content, but outside of the business networking, or “social”, features, there wasn’t a reason to visit regularly. Content worth sharing.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. Make Social Media About the Social, Not the Media.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JUNE 6, 2013

Our personal network, those we know, know the expertise of and trust, become more influential. In summary, the most influential and our personal networks become more influential, but the mass of influencers Klout is looking to help will cannibalize their own influence. These names we know become beacons among the noise.

PR 100

PR Network Marketing Social Media Act-On 100

Digital B2B Marketing

MAY 25, 2011

With all due respect to the email providers integrating social sharing into email, that does not make email marketing a platform for sharing and discussing. At best, email marketing today allows a one-to-one communication to develop, with no group communication or network benefits. Filed under: Measurement , Media , Social Media.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

APRIL 4, 2013

If new research says B2B buyers rely on social media, dig into the survey. Just how was social media defined? Did it indicate how important social media is in the buying process? Were respondents recruited through social media or is it a representative sample? Question Networks and Publishers. Question it.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

MAY 13, 2014

“The feature will also be a boon for many businesspeople who use the service, as it allows you to pay someone you’ve networked with the courtesy of a follow on Twitter, even if you’d rather not consume the content in their Twitter stream.” News Rants Social Media Filter twitter'

Twitter 100

Twitter CAN-SPAM Paid Search Agency Work Management 100

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

DECEMBER 15, 2011

What is the ROI of your social media activity? If a company begins using an ad network and includes viewthroughs in their tracking, performance can be dramatically overstated. Tweet ] So you want real social media ROI? All marketing is integrated, even if it is unintentional, poorly done or working against itself.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Mix ROI 100

Digital B2B Marketing

JANUARY 22, 2013

Many networks use low-quality inventory, be careful not to dismiss the data too quickly. Trade sites reach reach students, marketers, vendors and journalists and draw search and social media traffic from a broad audience. Remember that your test covers both the data and the space where the ads are running.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

JUNE 7, 2011

How much will you pay for a service that saves you time in social media? A number of tools and services are available for the cost of social promotion. Carefully consider before signing up for a product that uses your network for its own promotions: are you willing to endorse this? Filed under: Rants , Social Media.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

JUNE 28, 2012

Outside of social networks, the only dialogue back is a click. Rather than create opportunities, this creates disruption. There are far too many people for marketing to develop meaningful relationships. Marketing is predominantly one-way communication.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

MAY 27, 2011

Smartphones are used walking down the sidewalk and waiting in line as email, social networks or media capture a portion of our attention. Now, with high resolution screens and simple navigation, mobile devices have become primary media consumption devices. We are not just on Facebook on our mobile devices.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Your Turn What tricks do you use to find who is sharing your content on Twitter and LinkedIn, or on other networks?

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

JANUARY 5, 2012

Every new social network, gadget, movie or TV show is trying to get our attention. Everyone wants a piece of the pie that only a handful of companies competed for a few years ago. Yes, each may be shouting a little bit louder now, but what makes it dizzying is 12,000, not just 12, companies shouting to be heard.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. Broadcast networks account for nearly 30% of all television time (ABC, CBS, NBC, etc). Twitter may not be a social network if Facebook or LinkedIn define social networking. Twitter creates brand new social connections.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

JANUARY 8, 2013

(Stats from this Mashable article ) Google’s Fatal Google+ Errors While Google has effectively tied Google+ to services and features (such as Hangouts on Air), today it has no hope of becoming a competitive social network. Advantage: Facebook, and every other network except Google+. I don’t mean a brand identity.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

JANUARY 16, 2012

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.

Social Media 100

Social Media Media B2B Social Networks 100

Digital B2B Marketing

DECEMBER 17, 2013

Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Social: Twitter Click Rates Are Falling. Facebook isn’t the only social network where brands aren’t reaching their audience as effectively today. Email: Click Rates Are Falling.

Facebook 100

Facebook Television marketing Brand Identity Branding 100

Digital B2B Marketing

NOVEMBER 15, 2011

Consider Cisco’s claims about the benefits of a single vendor network and Gartner’s report stating companies can lower cost and simplify operations by using two or more vendors ( coverage on Network World ). You see this impact in social media pilots started without a commitment. Or Modernista! , Modernista!

B2B Marketing 100

B2B Marketing Advertising Agencies Paid Search Agency B2B 100

Digital B2B Marketing

NOVEMBER 15, 2011

Consider Cisco’s claims about the benefits of a single vendor network and Gartner’s report stating companies can lower cost and simplify operations by using two or more vendors ( coverage on Network World ). You see this impact in social media pilots started without a commitment. Or Modernista! , Modernista!

B2B Marketing 100

B2B Marketing Advertising Agencies Paid Search Agency B2B 100

Digital B2B Marketing

JUNE 21, 2011

I fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing. With LinkedIn’s valuation soaring like its the next Fortune 500, you have to ask, if we are not sharing on LinkedIn, is LinkedIn really a major social platform? About Eric Wittlake.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

FEBRUARY 27, 2013

Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. Social Sharing and Participation.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 17, 2011

Self-Regulatory Principles are not Enough There are too many unscrupulous networks and publishers that will ignore the principles. Likewise, networks come and go like flies. Likewise, networks come and go like flies. Maybe tied to Google's social goals? Views expressed are my own. They got this right, love it!

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 9, 2011

Today, courtesy of pop-up blockers and a better understanding of consumer attitudes towards them, pop-ups are avoided by most marketers, publishers and networks. They persist at a low level, selling through multiple layers of iframes via ad networks and exchanges. Maybe tied to Google's social goals?

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 15, 2011

Social Spamming Social media has given spammers new tools, which they have heartily embraced. Prediction: Filtering, blocking and prioritization will be added to common social platforms and applications, making them the standard for everyone, not just early adopters. Maybe tied to Google's social goals?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

JULY 19, 2012

Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Check Demand for Advertising Small AdChoices icons in the top right corner of an ad usually indicate a publisher sells through networks. See Who Advertises Are there a number of ads clearly targeting a very different audience?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Maybe tied to Google's social goals? For B2B marketers, LinkedIn cannot be ignored.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

MARCH 7, 2011

Only one-third are confident in their network infrastructures readiness for cloud computing, and 62% indicate networking needs to rapidly expand its skill set to handle cloud computing. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Maybe tied to Google's social goals? Views expressed are my own.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100