network social 
B2B Memes
APRIL 2, 2010
Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. B2B networks usually fail because publishers expect to control them. There’s some truth to that, as I’ll suggest.
B2B Memes
NOVEMBER 25, 2011
But in the social media world, they have an increasingly personal and direct connection to their readers. But the reality is that social media, and the social Web in general, have created a shift from the institutional news brand to journalists’ personal brands. At the same time, the connections to social networks grow stronger.
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B2B Memes
OCTOBER 8, 2010
For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Social media is in part about the empowerment of individuals, and if publishers are letting their employees go it alone, so much the better. Be a social-media marketer. Be a brand.
B2B Memes
JULY 16, 2013
Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them.
B2B Memes
JANUARY 10, 2011
That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. Was hoping to eat in 2011.”.
B2B Memes
MAY 2, 2011
In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But in the days before ubiquitous and networked mobile phones, it was easy to miss even huge news like that earthquake. But text messaging was in its infancy, and the social web was yet to be born.
B2B Memes
SEPTEMBER 1, 2011
I didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? Well, first, despite my digital savvy, I’m not a social media native.
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