Tony Zambito

NOVEMBER 28, 2010

This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  

Social Media 100

Social Media Peer-to-peer Buy Media 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MARCH 23, 2011

Networking : it is weird to put this word here because it conjures up the old image of networking – as in working the room.    However the digital age has opened up networking to a new level of accessibility for peers, colleagues, and influencers to communicate.    It is getting more expansive than this.

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

JUNE 1, 2011

.  Social Buyerology incorporates looking at how social buyers today adopt mental models around social interaction.    Understanding the meaning of these social interactions to the social buyer is far more advancing than the technologies and platforms themselves. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100