Digital B2B Marketing

APRIL 4, 2013

If new research says B2B buyers rely on social media, dig into the survey. Just how was social media defined? Did it indicate how important social media is in the buying process? Were respondents recruited through social media or is it a representative sample? Question Networks and Publishers.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. As Michael Brenner said, Mobile Marketing is a Strategy, Not a Tactic. Embrace Mobile. Set Your Content Free.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100