Chris Koch

OCTOBER 14, 2011

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. Lots of people seem to be having Twitter identity crises these days. Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. I don’t seem to be alone.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

OCTOBER 14, 2011

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. Lots of people seem to be having Twitter identity crises these days. Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. I don’t seem to be alone.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. I want to do something ambitious and I’m hoping you’ll help.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Social Media B2B.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

JANUARY 8, 2010

There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. We all assume that our organizations are unique and that we must devote great sums of time and money to figuring out what our particular motivation is for social media and how we will carry it out.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JUNE 16, 2009

Like many, I’m a late convert to Twitter. So I figured I wouldn’t have much to twitter about. I also figured that Twitter would appeal mostly to young people interested in flirting with one another in 140 characters or less. Twitter doesn’t just add another one of those annoying Web 2.0 Follow to learn.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. Or will it be Twitter by a nose? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. Then you need to get those people’s permission to build your network further.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

OCTOBER 30, 2009

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. These are not the people we imagine Twittering about their need for complex enterprise IT services.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. Or will it be Twitter by a nose? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. Then you need to get those people’s permission to build your network further.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

MAY 21, 2010

Social media is beginning to teach us that long qual forms are going the way of the dodo. Especially as social media takes off, we’re finding that prospects and customers have less and less patience for giving us that information. The expectation on Twitter is that 99.9% This is a disaster if you ask me.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. Beyond discovering and prepping spokespeople for the company, PR becomes responsible for making them nodes on the online network that can be easily found by influencers and customers. Get them twittering. Facilitation. Tweet This Post.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

MAY 27, 2010

For example, the Twitter stream from this thing (#MPB2B) is still going strong weeks later. I met two of my favorite B2B bloggers at the event: Christine Kerley (AKA @ cksays ) who writes CK’s Blog and Jeff Cohen (@ jeffreylcohen ) who, along with Kipp Bodnar writes the Social Media B2B blog. CK kicks butt and takes names.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising B2B 100

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. We should expect those prices to change as social media takes hold among buyers.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. We should expect those prices to change as social media takes hold among buyers.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JULY 10, 2009

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Social media and lead generation go together. In our recent Web 2.0

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

DECEMBER 28, 2010

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. Soon, we’ll be able to automate our social media relationships through bots that can judge sentiment.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100