A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Remember, no one went to college to master in social media.  It’s all about thinking about social networking from a business sense.  Social media marketing in theory isn’t all that different from traditional media (well it is, but).  Twitter. MORE >>

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.  More than five years after Twitter launched, we still hear questions all the time about its value. About 40% of messages on Twitter include a URL. MORE >>

2011 will be a year when many marketing professionals hit the social media re-set button.  This theme of social media failure was recently addressed by PR Smart Guy Brian Solis. Why are the majority of social media efforts failing? Rather than lack of planning, one common source of social media failure is OVER-PLANNING. Would your company devote half its social media budget to a category called “we don’t know yet?&#. Many of the business benefits of social media can only be captured through qualitative measures.  MORE >>

Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. As you know by now, success on the social web comes at a cost in terms of time and the expense to produce content that gets noticed. You must have a “social web” strategy. How many requests have we all seen for “social web” strategies? What do you think? MORE >>

by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. The duo penned a chapter in our highly popular Social Media ProBook that’s so rich in knowledge, we decided to share their wisdom here. If you want your social media marketing plan to bloom, you have to water it carefully. With time, you’ll be able to uncover which social media strategies work and which don’t. MORE >>