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25 ideas for your social media network strategy

grow - Practical Marketing Solutions

Behind every social media strategy you have to have a content plan and a network plan. But a network plan? A focus on Twitter. “But how do I build this network,” you might be asking. I have 25 ideas for you … all starting with Twitter. Why Twitter? Building your social media network. Why Twitter?

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Behind every social media strategy you must have a content plan and a network plan. But a network plan? A focus on Twitter. “But how do I build this network?” I have 20 ideas for you … all starting with Twitter. Why Twitter? Building your social media network. Look on your Twitter profile.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. Gen Xers are twice as likely to follow a brand on social as Baby Boomers are. Adjust your strategy based on results. By Brooke B. 64.7% 58.9%

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” So that’s why it is so ridiculous to equate something like Twitter followers with influence and power on the web. By Mark Schaefer.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Top executives: social media marketing is for thee, but not for me.

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34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Hubspot

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More.

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Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist). See what they did there?)

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

How to set up a Social Media Command Center

grow - Practical Marketing Solutions

Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Cautionary note: Some organizations have created command centers without establishing a clear strategy and purpose behind its set-up. Social community management. Building the social media command center.

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Which one to use? MYTHS.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. She is currently Senior Manager, Social Media Strategy at CVS Caremark.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

Success may not come through a brilliant strategy or new technology. The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. Employee networks look good on paper but in reality, there has been mixed success.

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. Social Media Strategy and Budgeting.

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.

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Why Social Media Trumps In-Person Networking

Marketri

This is probably the number one question and complaint when it comes to social media: “I just don’t have time to fit it into my already jam-packed day. How can I manage my social media accounts efficiently when I’m so busy?” Let’s compare social media networking to in-person networking. Questions or comments?

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). How big are these networks?

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Get social PR right.

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7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

I recently received this excellent question from one of my students: “Big global companies usually have a social media department but medium and small companies just add this job for some marketing or PR manager in addition to the current area of responsibility or hire some cheap intern — with negative results. I think we can burst the bubble by now — social media is NOT free.

Social media and the forgotten business opportunity

grow - Practical Marketing Solutions

I was lucky to start my social media journey when people were still trying to figure things out. The social web is like a carnival midway with shrill hucksters barking at you to come over to their stand. Social media used to be an extraordinary opportunity to build those relationships. Twitter Un-done. Twitter Un-done. And, it still can be.

Social media strategy leaders: Robert Bochnak

Biznology

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. In this role I solely focus on social media for alumni relations.

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Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. inches of snow to melt.

The Twitter strategy shift and what it means to you and your business

grow - Practical Marketing Solutions

Twitter is at a crossroads … and it might be leading down a controversial new path. Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. ” In other words, Twitter will start choosing what you see in your timeline based on what is trending, or what it thinks you might like to see.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all?

How to create an amazing social media marketing workshop

grow - Practical Marketing Solutions

I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. I have three different “core” content sets ready to go at any moment: Social media strategy foundations appropriate for small businesses.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site. Social media fatigue?

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. Social Fresh ). NewsCred ).

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. The promise was: Be passionate, work your face off, and you can create your one (wo)man media empire. Popular social media platforms have tightened their grip on user generated content. Start a podcast. Go self-pub.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. “Nearly every social network now treats a link as just the same as it treats any other object –- the same as a photo, or a piece of text. So much has changed.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Develop a Data-Driven Strategy. Optimize Your Social Profiles.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. Let’s calm your social media nerves … 1.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.

How to Optimize Events with Social Media [Infographic]

Webbiquity

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. Find diehard fans on Twitter, Facebook and LinkedIn.