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Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Modern Video Marketing platforms allow brands to syndicate their content to YouTube, and play videos in-line on Facebook (among other social networks).The

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Salesforce.com announces Chatter, social computing for enterprise companies. YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Some systems have “progressive profiling”, which are smart forms that recognize known visitors and ask different questions to build out the profile over time. No (except salesforce.com Radian6). Many CRM systems have a module for marketing.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Reach out to members who have recently viewed your profiles and ask how they found you and what interested them about your profile. 3) Remember that blogging isn't just for marketers.

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An Intelligent Approach to Influence Measurement

Paul Gillin

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores.

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The 29 Best Social Media Monitoring Tools

Webbiquity

However—96% of the people who discuss brands online do not follow those brands’ owned profiles. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.