Paul Gillin

DECEMBER 18, 2012

In the final chapter of Attack of the Customers, my co-author Greg Gianforte presents a formula he calls “Eight to Great.” Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. Whether that’s true or not I expect to find out in the coming months.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

AUGUST 26, 2011

This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers. Theresa Kaskey ( @TheresaKaskey ), Director of Brand Management and Strategy at the John Hancock Financial Network, joined the company without any plans to get involved in social media.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

FEBRUARY 9, 2011

Groupon likes to think of itself as working against the grain, so what if it REALLY broke the mold by challenging the model that has advertisers throwing absurd amounts of money at the TV networks for a football game every February?

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

JUNE 4, 2010

Here are my notes from David’s presentation this morning to the Mass. The Web is rolling sets of instantaneous, always changing fragmented networks. These networks may be transient or last a lifetime. Network sociality is more like a party than a phone call. Tech Leadership Council’s Social Media Summit.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 5, 2011

If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. My presentation to this week’s DMA conference is below. My presentation to this week’s DMA conference is below. View more presentations from Paul Gillin.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 3, 2013

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. I’ve been privileged to be on the stage for the past four years to present awards to some remarkable companies that are innovating with social media and to participate in numerous other BtoB events.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MARCH 8, 2013

I pulled together slides from several presentations I’ve used over the last few years, updated them and wrote a complete script, which is included as slide notes in the in the PowerPoint. You can download the presentation and read the notes or watch the video. This is more than your standard chalk talk.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

JANUARY 17, 2012

3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re Last year the event went virtual with IBM Connections, drawing 10,000 participants from around the world who contributed to 140 presentation threads with nearly 1,000 posts and comments. It’s still running.”

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. Our ability to tap into networks of like-minded people has been limited by space and time. Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

APRIL 27, 2012

In a presentation to the SugarCRM SugarCon conference in San Francisco earlier this week, Gary Burnette, vice president of sales transformation at IBM, told how the implementation team at IBM succeeded in making social selling a coveted goal rather than another set of rules and reports. View more presentations from SugarCRM.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JANUARY 16, 2012

The Social Business platform that IBM is building has these components: Social networking. The user interface is a Facebook/Google+-like internal social network. Lotus is effectively replacing the inbox with the social network. Business partners Polycom and Aruba Networks provided the platform integration for these features.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 13, 2011

It costs nothing and gives you access to the extended social networks of registrants and potential registrants. When someone “likes&# your page, that action is shared with everyone in their network. SlideShare is a particularly good place to post speaker presentations as a way of raising awareness about follow-on events.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

APRIL 4, 2012

Consider his lessons next time you arrange a networking event for a few of your colleagues. It was a great evening on several dimensions, but I particularly want to compliment Larry Weber (right) on the masterful way he ran the dinner. I’ve attended many a business dinner over the years and few have been as adroitly handled as this one.

PR 50

PR Opinions Linkedin Spending 50