Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. Talk like a real person behind the screen and avoid a sales-y approach.”

Social Media 109

Social Media Media Business Viral Marketing 109

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Personal Branding Who’s behind the brand? Various people at a company can and should show their face, and use personal branding techniques to help get the word out.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Buffer

APRIL 13, 2023

You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Everyone loves viral videos, but it’s not a sustainable metric — experienced SMMs understand this. You must avoid any job that packs the role of five people into one.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Contently

DECEMBER 21, 2022

You might know Rudolph the Red-Nosed Reindeer as a stop-motion animated special that streams on various networks around the holidays. But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Rev

AUGUST 23, 2023

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. This leads to organic growth and increased adoption. What are the benefits of PLG?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

SocialPilot

MARCH 5, 2024

Reach gets counts for every unique person seeing your posts. Whereas, impressions count the number of times someone has seen your posts, no matter if it’s the same person watching it again and again. The total impressions are represented under the Viral tag. What is it? Why Is the Impression Metric an Important Facebook KPI?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Sprout Social

JULY 12, 2022

Because the blue checkmark has become a staple for verified brands across social networks, consumers have started to associate it with authoritative and credible brands. Create a viral video. If you want to get verified on TikTok, it helps to go viral. There’s no specific method for going viral.

Tips 100

Tips Viral Marketing Social Media Guidelines 100

Oktopost

OCTOBER 26, 2023

Considering your audience’s reliance on social networks for making purchasing decisions, neglecting to equip them with valuable insights and advice on these platforms will undoubtedly provide your competitors with a significant advantage. It’s a numbers game.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. Netflix uses data analytics to understand viewing patterns, which helps recommend personalized shows to users, increasing engagement and retention.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Sage Marketing

DECEMBER 5, 2023

Some used it for networking, to engage with specific people they had no other way of accessing directly. Whether it be for your company or personal profile, this is what you can do. Increase Linkedin Post Views Is your post going viral or is it toast? So how do you gain the most bang for your buck? Read more for my top 5 tips.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right? The right context and timing.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Sprout Social

OCTOBER 25, 2022

Give your social presence some personality. However, it’s their off-the-wall personality that’s made them so endearing to followers. And “personal” is the keyword here. Followers want to see more than promos and links: they want personal, human-centric content. Take this viral content series from creator Emily Zugay.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Instead of focusing on branded product videos, which flopped on the popular social network, she focused instead on humor. Episode Summary. But where do B2B marketers fit in?

B2B 118

B2B Youtube Top of Funnel Viral Marketing 118

Sprout Social

MAY 18, 2022

Inbound connections and network growth. But, you can’t establish thought leadership without a network. Network growth by itself is a vanity metric, meaning you could have hundreds of followers across your social media platforms but only a small percentage have the potential of being the right prospect. Content engagement rate.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Martech Advisor

APRIL 3, 2020

Salespeople will need to deliver on their quotas without personal meetings. This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! Even with a moderate 0.3%

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Sage Marketing

JANUARY 20, 2022

Some used it for networking, to engage with specific people they had no other way of accessing directly. Whether it be for your company or personal profile, this is what you can do. Is your post going viral or is it toast? So how do you gain the most bang for your buck? Read more for my top 5 tips. Don’t Make it About You.

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? But it remains a very valuable place for professional networking. What do you think of that?

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Takeaways.

B2B Marketing 134

B2B Marketing Brand Identity Branding B2B 134

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

Webbiquity

JUNE 7, 2018

LinkedIn is the primary social network for professionals, about 546 million , round the world. Enlarge your network by searching for and joining groups that are relevant to your business. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ClearVoice

APRIL 15, 2020

More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. As we look at a post-pandemic world, the sobering reality is: Never before have so many in-person industry events been at risk.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Martech Advisor

JANUARY 3, 2020

In the book, Gary suggests that the secret to success needs a solid understanding of social media, along with a willingness to do what it takes to use social media networks the best way possible. In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Networking in the 21st Century.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

AUGUST 30, 2021

Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. Just as audiences differ from network to network, so do the features and formats. As a result, they have a direct view into customer preferences thanks to social data. — Heather Badenoch ????

Paid Content 139

Paid Content Social Media Campaigns Media 139

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi’s writing is personal, relatable, and informative. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

JULY 22, 2022

Meanwhile, Meta CEO Mark Zuckerberg announced two significant changes to the Facebook app that will make it feel like a hybrid of TikTok and classic Facebook: The Home tab will include more personalized content recommendations, with a greater emphasis on Reels and Stories. There are some horror stories about how little they are paid.

Social Media 110

Social Media Rules Media Viral Marketing 110

Optinmonster

DECEMBER 17, 2020

Sites like BuzzFeed have attracted millions of page views with viral quizzes that people can’t resist taking and sharing across the web. For example, you created a quiz titled “Which Social Network is the Perfect Match for Your Personality?”. Send Personalized Recommendations. Why Add a Lead Generation Quiz.

Generation 113

Generation Lead Scoring Lead Ranking Leads 113

Oktopost

FEBRUARY 29, 2024

Lead Generation: Measuring the number and quality of leads generated through social channels and understanding which content, network, and revenue team member is responsible for bringing them in. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI Organization Top of Funnel B2B 62

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. How to use hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

ClearVoice

MARCH 14, 2024

One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. Networking events, conferences, webinars, and associations: Attend industry-specific events, conferences, or webinars to meet potential partners.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Martech

AUGUST 9, 2021

So, in some scenarios, a user could share a viral video that they discovered within the CTV platform, and post it in a widget in the comments of a controversial or offensive site. We’ll never ask for information that could identify you… [The browser extension] doesn’t collect your personal information.”. Read more here. Why we care.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Optinmonster

FEBRUARY 28, 2022

To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. The entry actions include everything from having participants follow your social networks, refer friends, join your newsletter, share your site, and much more. Custom CSS personalization. Copy contest feature. SweepWidget.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Sprout Social

DECEMBER 7, 2021

One-person social teams will become a thing of the past. There will probably be realizations that one-person social teams aren’t sustainable and that you need a team of dedicated craft professionals—ideally resulting in a lot more specific jobs, and growth opportunities.”. Audiences will become part of brand images and voice.”.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Sprout Social

OCTOBER 11, 2021

Humour is often the catalyst to help explode your post into something viral. It’s a great organic way to grow your network. Learn your audience’s sense of humor and love language and use them in your social posts. They will appreciate it ??. — Jenny Li Fowler, ??? TheJennyLi) August 30, 2021.

Social Media 141

Social Media Media Top of Funnel Business 141