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Crimson Marketing

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Creating Buzz for Your Next Product Launch

Crimson Marketing

Take the time to create and tailor the best personal message for you. Or make it personal by offering “behind the scenes” looks at your progress. Image: Courtesy of Adriane Jolly/Empower Network . Social media is a great free resource, and it is worth exploring all of your options.

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Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.”

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8 Ways to Build Successful Business Relationships

Crimson Marketing

Connect across social media networks and keep in touch. It shows more about your character that you can be yourself and let others see that person, than to create an air of stuffy professionalism. Behind the business mask is a person, is who you are, and that will make for a longer lasting connection. . Personal Touch.

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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. That’s true on other social networks, of course, but what’s different is how you can then interact with them. Furthermore, B2B companies can begin to interact with that individual in other, more personal ways.

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6 Reasons Why You Shouldn’t Forget About LinkedIn

Crimson Marketing

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. Just by creating a profile, you are already on your way to establishing yourself within the number one network where business professionals interact to find employees, contractors, and partners.

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Craig Cotton, VP Marketing at Impinj: How The Internet of Things is Revolutionizing Retail

Crimson Marketing

It should come as no surprise, then, that traditional brick and mortar retail is seeking ways to evolve and keep pace with the level of service and personalization offered by online shopping. Needs determine market innovation.

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Creating a Clear Customer Message

Crimson Marketing

If a conflict arises, handle it personally and professionally. Don’t forget to let your customers know you care and hear them – include their testimonials and engage with them via social media networks. . Once this happens, they’ll share your message on their social media networks and your reach will grow.