B2B Memes

NOVEMBER 25, 2011

But in the social media world, they have an increasingly personal and direct connection to their readers. Having a personal, conversational relationship with an audience inevitably means having a distinctive voice and point of view. At the same time, the connections to social networks grow stronger. Dialogue vs.

Personalization 100

Personalization Media Social Networks Social Media 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Be a social-media networker. Be a brand. Be a blogger. Be uniquely essential.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 22, 2010

“Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. “No Joe Pulizzi’s Blog: Seven Ways to Position Yourself for Unlimited Work. “I

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

SEPTEMBER 15, 2011

And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. Moreover, separating the professional and personal so absolutely was an awkward, Solomonic solution. Related posts: Be Yourself.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

JANUARY 10, 2011

That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? In a market with only three or four voices, only a crazy person would spend the money to become great.” Was hoping to eat in 2011.”.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

NOVEMBER 29, 2011

Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative. He sees his subjects with a wonderfully journalistic eye.

Content 100

Content PR Social Media Ethics 100