Anything Goes Marketing

JANUARY 27, 2008

The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%. The more personalized the email, the better the response. Consider adding a personal touch above the email header image.

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Anything Goes Marketing

APRIL 21, 2010

For example, I’ve complained that the there were long distance charges on my bill due to Wind not having its network fully up and running. When another person (his forum handle is @TBR)chimed in to further criticize Wind he received the following rebuke from a Wind supporter: @TBR - Are you even a Wind customer?

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Anything Goes Marketing

AUGUST 7, 2007

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Use relevant information such as a person's title or the pages that they have previously clicked on to determine the messaging. Why not send an email with links to tutorials, social networks etc.

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