markempa

MAY 30, 2017

What motivated you or inspired you to do this research? Brian: Wow, I’m still processing the cost of an email address is $150, and then along with that the size of the data, this is something marketers don’t think about, from my own experience. What surprised you most as you analyzed the data from this research, and why?

Linkedin 297

Linkedin Research Studies B2B 297

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. The Buyer’s Twitter Account.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Conductor

MARCH 8, 2022

Andrea’s dedicated SEO efforts have led to impressive increases in organic website traffic for Socratik’s clients. For example, she helped increase Celebrity Cruise’s organic traffic by 198% through high-quality content marketing and rigorous backlinking campaigns. Areej Abuali works as an SEO consultant and the Head of SEO at Papier.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Buffer

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. Write a Thoughtful Job Description The first step in any hiring process is writing a strong job description.

Social Media 85

Social Media Work Management Marketing Management Process 85

Marketing Insider Group

DECEMBER 8, 2021

One of the most important steps in building an influencer program is research and analytics. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. The key to building a program rests on the “all too familiar” people, process and technology.

Enterprise Management 315

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 315

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Surveys & Exclusive Data.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Follower Wonk for network analysis.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. 82% of people trust social networks social networks to guide purchasing decisions. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Hubspot

MARCH 2, 2018

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. Twitter needs help, admitted Dorsey -- who is now inviting experts to apply for funding to study its health metrics and potential solutions to these issues.

Twitter 72

Twitter Studies RFP Social Networks 72

Martech

AUGUST 15, 2023

A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the option of connecting directly to organizations existing data lakes. In your inbox.

Enterprise Management 93

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 93

Webbiquity

APRIL 7, 2020

We have to be more organized and thoughtful in our planning. Bella Scena helps individuals and companies manage meetings as a process. ” The software makes it easier to communicate and track meetings by treating them as a process instead of an event on the calendar. So she set out to create a tool to enable that.

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sprout Social

FEBRUARY 15, 2022

That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Do your research. Just like starting any new business, researching your industry, pricing and potential client base is key. What services do they offer?

Social Media 106

Social Media Consulting Media Work Management 106

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Biznology

AUGUST 4, 2017

Much of the workforce in large organization is like prisoners who only see and touch a “manufactured reality,” a poor representation of what is available in the outside world, mere shadows of what a full digital experience should be. Naturally, this is not an easy or short process. (Source: Wikipedia ).

Enterprise Management 151

Enterprise Management Work Management Wikipedia Startups 151

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. Having clear processes, procedures and steps from ideation to delivery matters. It has also been the most effective.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Zoominfo

JANUARY 23, 2021

Prospecting is an early and critical stage in the sales process. With the help of this article, you can get your reps on a prospecting schedule, automate efficient processes and hone your prospecting efforts to ignite your sales process. Grace Taylor is their VP of Network Infrastructure and the person you should be talking to.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

OCTOBER 20, 2021

Most organizations know how to recruit active candidates. As the workforce transitioned to working from home, candidates couldn’t get a sense of company culture or what a new organization was like. They also tend to be easier to engage and are more responsive throughout the hiring process. Many people stayed put.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process? LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

MARCH 31, 2022

Your launch is just the beginning of an ongoing process of continual improvement. The goal is to connect with industry leaders and have them recommend your service or product to their network. Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

NOVEMBER 21, 2019

Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows. If your employees air their thoughts on social media (which they do), they may occasionally mention your brand in the process. A personal message is a more powerful one.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged. You can also find people already in your network that can help introduce and connect you to them. Expand your network.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Simplifying and personalizing the buying process is now the key differentiator. LinkedIn Pulse ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Sprout Social

FEBRUARY 8, 2024

Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. What is competitor mapping?

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Webbiquity

APRIL 6, 2021

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on?

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers.

Lead Ranking 119

Lead Ranking Lead Scoring Generation B2B 119

SpotMe Blog

MAY 11, 2023

The benefits of partnering with top medical communications companies for events When it comes to organizing and executing successful events in the medical field, partnering with medical communication companies to collaborate on all the details is a smart move. Ask around your network and find out what they think of the company’s work.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Binary Demand

JUNE 27, 2023

In this content, we will delve into the working methodologies of B2B lead generation companies, their techniques of acquiring leads, and the benefits of working with them, thereby highlighting their processes and value. They follow up frequently to keep track of the entire process.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Every member of a procurement team is more than just a professional—they’re people.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Sharpspring

OCTOBER 11, 2021

No need to search Google or Twitter every day to learn who is talking about you online. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. Social media networks have become an effective tool for journalists to find interesting stories and reliable sources for their articles.

Social Marketing 125

Social Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 125