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Digital B2B Marketing
APRIL 28, 2011
When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Unless your audience cleanly matches a common research segment, there is likely limited information available about what social networks they are actively engaged with.
Digital B2B Marketing
OCTOBER 15, 2013
Influencer Networks. From blogging networks like IZEA and Triberr to influencer programs like Klout, use the audience individuals or small companies have built to reach your audience. Outbrain recently booted low quality advertisers out of its network in a bid to make it more attractive to both the best publishers and brand marketers.
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Digital B2B Marketing
JULY 10, 2012
Sample email providers: eMedia , TrueInfluence B2B Network-based Content Syndication B2B networks may combine both publishers and email providers and often include smaller publishers that cannot deliver enough volume on their own to warrant direct purchases. Networks can often offer lower costs and significant volume.
Digital B2B Marketing
NOVEMBER 29, 2012
What would a jet engine say if it was on a social network? To think, soon your refrigerator, car and, yes, jet engines may be part of your social network. As more devices connect via social networks, we will see more innovation that leverage social media as a technology and communication platform for non-social uses.
Digital B2B Marketing
NOVEMBER 21, 2013
While this example is, thankfully, easy to spot in reporting, after implementing the solution outlined below I found traffic from Twitter reported with a wide variety of labels, some of which originally appeared in Google Analytics to be emails or even different social networks! See how your campaigns are shared on each social networks.
Digital B2B Marketing
SEPTEMBER 25, 2012
With endorsements, LinkedIn just embraced gaming their network. As people collect endorsements, the value of LinkedIn as a business network and as an advertising property will decrease. Once a profile has more than 500 connections, the number of connections are not even displayed. Spam will increase.
Digital B2B Marketing
SEPTEMBER 24, 2013
If Google shuts off access to AdID for a network, either because they are not paying Google’s fees (it isn’t clear if there would be a cost to providers over time) or they are not abiding by Google’s terms, they would lose the ability to sell audience-targeted advertising.
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