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The 10 most fascinating people in B2B marketing in 2019

Biznology

Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. When I worked at IBM in the 1990s, I noticed that our Canadian colleagues were way ahead in B2B marketing strategy and execution. I’ve known Chris Jeffers for years, but 2019 saw his major move. All eyes are on Chris’s next step.

netFactor 197
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Abandon Your Marketing Automation System!?

LeadSloth

I’m working on an interesting project right now: moving away from a marketing automation system. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Smart or foolish? I’d love to have your input on the potential pitfalls (and benefits) of this approach. Background.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. I like the search engine and search phrase features.

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The 5 Top Media for Cold Prospecting

ViewPoint

The standard elements of a consumer direct-mail package (outer envelope, letter, brochure, reply form, business reply envelope) work solidly for lead generation. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

B to B 120
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Best Lead Providers & Lead Generation Tools

PureB2B

of work sourcing leads and making sure their contact data is up-to-date and verified. Leadiro is ideal for companies looking to scale up their outbound sales and marketing work by with high-quality prospect lists. Hunter works by scraping the web for company email addresses and adding them to their tool. NetFactor VisitorTrack.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) the LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.