Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Some of our users would need extensive credit analysis and up-to-date company information like Hoover's website provides, but a lot of my users - I'd prefer to prequalify the data and dump it into a database, giving them a phone number, basics on the company and a contact. Email Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase . job title) is built into Salesforce.com, but that does not include activity-based scoring, such scoring based on website visitors, clicks on links in emails or form submissions. Even though you can get reports on anonymous visitors via stand-alone tools, it’s much more work to set up notifications I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com

But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead." The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website...(it) it) integrates With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.