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5 Essential Functions for Every B2B Website

Biznology

If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing?

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. Analytics packages do this all the time to measure website performance.

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Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. job title) is built into Salesforce.com, but that does not include activity-based scoring, such scoring based on website visitors, clicks on links in emails or form submissions.

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The 5 Top Media for Cold Prospecting

ViewPoint

Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

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Best Lead Providers & Lead Generation Tools

PureB2B

According to their website, as long as you have your lead’s first name, last name, and website name, they’ll source the email for you. You can use these tools to see the companies that visit your website, what pages they look at, and how engaged they were on your site. NetFactor VisitorTrack.

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The 7 B2B website essentials: What customers want

Martech

A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. I stand by the old maxim, “If you don’t have a website, you don’t have a business.” When was your website built?

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Was that you?