ANNUITAS

OCTOBER 26, 2020

Marketing is shifting to being less about broadcast and more about narrowcast. We write more about that in this blog post: Is ABM A One-Hit Wonder? Targeting is key – and the only way to achieve good results with targeting is understanding everything about your buyer! Having a customer-first mindset has always been important.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Vidyard

AUGUST 2, 2013

There are some awesome ways to target your video content through the concept of narrowcasting However, if I still can’t dissuade you from focusing on viral, lets go there. Most of the time, I advise my clients to forgo the word viral and just focus on delivering an awesome campaign. appeared first on Vidyard.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Webbiquity

FEBRUARY 23, 2012

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). The always insightful but socially oblivious Daniel Flamberg writes about what the Google+ platform is, what it means to marketers, how consumers are reacting (e.g. 5 Top Google+ Plugins by Kim Garst.

Google 100

Google Tactics Tips Best Practices 100

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. It’s the, “Just because you can write a blog that’s successful doesn’t mean that you should be in the blog advice business.” He’s influenced by Jay, and every time Jay writes about Radiohead, Mark Schaefer goes out and buys this album.

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122

Single Grain

DECEMBER 6, 2019

For all voice technology, remember to write in a conversational tone, focus on getting featured snippets on Google , and think about keywords that people will speak rather than type. How to Write Content for People and Optimize It for Google. Dive Deeper: How to Write Content for People and Optimize It for Google.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145