The ROI Guy

DECEMBER 23, 2010

. • Tier 3: Monitoring – Above the campaigns, monitoring by marketing and sales professionals is required to actively listen to the user community to respond to direct questions, and for campaign and content effectiveness, advocacy and customer intelligence, trends, competitive intelligence, incidents / issues.

Social Media 40

Social Media ROI Practices Media 40

ANNUITAS

OCTOBER 26, 2020

Marketing is shifting to being less about broadcast and more about narrowcast. However, 2020 proved for EVERY organization that it was even more important than ever – and that is a trend that should absolutely be a main goal for 2021! And while these concepts hold true, it’s important to note here that ABx is not a strategy on its own.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Vidyard

MAY 9, 2013

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Zeroing in on the exact moment of trending exits will help us identify what not to do.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Vidyard

APRIL 8, 2013

In this week’s Video Thought Leadership Series we’re talking with Alan Quarry , Chairman of Quarry Integrated Communications , who covers three critical trends and imperatives for video marketers. The Narrowcast Age of Online Video has Arrived. The post Video marketing trends with Alan Quarry appeared first on Vidyard.

Narrowcasting 50

Narrowcasting Video Marketing Trends Thought Leadership 50

Vidyard

MAY 6, 2013

Video marketing trends with Alan Quarry Video Marketing Strategy: Selling your brand through video Why “Now what?” The Narrowcast Age of Online Video has Arrived. ” is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content.

Storytelling 68

Storytelling Narrowcasting Video Marketing Thought Leadership 68

Vidyard

MAY 21, 2013

Video marketing trends with Alan Quarry Video Marketing Strategy: Selling your brand through video Why “Now what?” The Narrowcast Age of Online Video has Arrived. ” is the next inevitable question. Why marketing teams are taking over video content creation. Why storytelling trumps high production for video content.

Narrowcasting 51

Narrowcasting Video Marketing Content Marketing Thought Leadership 51

Convince & Convert

MARCH 6, 2012

I thought that this could be a mainstream trend. I think that there is solid science developing here and that this is a trend we need to pay attention to. Maybe Narrowcasting Trumps Broadcasting. And then Jay, I started hearing about all these companies that were actually using it. What Defines Influence?

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122