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Why Social Media Really Matters

Customer Experience Matrix

database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested. For database marketers, the key skill is effective segmentation.

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Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ Pro Tips Round-Up: Week 1 by Business Insider. How to Create a Google+ Business Page by Practical eCommerce. Paul Chaney outlines how to create, use, and build a following for your Google+ business page.

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SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]

Hubspot

The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. What are your thoughts on using SMS for marketing?

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

In fact, using personalized push notifications increases conversions: 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement). 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement). 34) Website Security.