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Why Social Media Really Matters

Customer Experience Matrix

Social media is the latest stage in this evolution. Although some difference may be justified by the differences in media effectiveness, this still suggests to me that ad spending will continue to shift into online media until the spending is roughly proportional. database marketing, or, more poetically, narrowcasting.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? It will fundamentally change SEO.

Google 100
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. to drive organic search results compared to text. 9) Visual Search. 5 ) Personalization.