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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

One of the reasons video is so powerful is based on scientific fact – the human brain processes visual data 60,000 times faster than text, so using video to convey complex ideas is a no-brainer. Take this video explaining how the Stuxnet computer virus worked: Did you watch it all the way through? Pun intended.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). He walks through the migration process, including helpful screenshots to illustrate each step. ” She then steps through the process of how to create one.

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Klout and the Reality of Return on Influence

Convince & Convert

Jay: That’s always what they want to see in the proposal process. I turned to experts like you and to Robert Scoble , and the famous acclaimed author, Robert Cialdini , the author of “ Influence at Work.” Maybe Narrowcasting Trumps Broadcasting. Mark: That got their stamp of approval right then and there, baby.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. The Effects of Natural Language Processing (NLP) on Digital Marketing. conversion rate, proving that the personal touch works. One exciting example of AI in practice is chatbots (more on that later).