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Facebook’s Look Back Videos and the Power of Personalization

Vidyard

To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Don’t believe me?

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

As connectivity and communication moves beyond tablets and phones and into appliances, cars, and even medical and fitness devices, marketers must spend more time listening and less time talking so that their messages are more targeted, relevant and personalized.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

Change our new logo sales motion – no longer relying on in person events, face-to-face white-board sessions and dinner conversations. Marketing is shifting to being less about broadcast and more about narrowcast. We had to: Re-invent how we engaged with prospects and customers; finding new ways to collaborate, trouble-shoot and align.

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Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

Personally, it was interesting for me to hear the widespread optimism around what 2024 has in store. The event featured AI chatbots for diverse uses, from cars and bikes to smart TVs and personal devices. Nearly everyone I spoke with is looking at much better growth in 2024 than we saw last year.

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. Not a single person actually filled our call-to-action. That said, there’s still options for using video to engage your niche… 3. Do you want to hyper target your message?

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Google+ Pro Tips Round-Up: Week 1 by Business Insider. Google Plus Strategy, News and Commentary. What You Should Know About Google+ (Plus) by WP Blog Talk.

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