Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Thus, social media present a major threat to search advertising revenues.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Social Media 40

Social Media ROI Practices Media 40

Webbiquity

FEBRUARY 23, 2012

It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? It will fundamentally change SEO.

Google 100

Google Tactics Tips Best Practices 100

Convince & Convert

MARCH 6, 2012

There was a reason why nobody in social media has written a book about the nature of influence. Schaefer , define online influence? What is the marker of online influence? Jay: One of the things that I think people struggle with, with regard to Klout and online influence, is this notion of reciprocity.

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122

Single Grain

DECEMBER 6, 2019

After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. 63% of respondents prefer messaging an online chatbot to communicate with a business or brand. And why wouldn’t they be?

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145