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Email automation tools for the savvy marketer

Martech

This is another area expected to evolve to include more complex multivariate testing thanks to AI and machine learning. There are, of course, a number of factors that go into choosing an email automation platform, including licensing costs, the experience of your team and the number and type of email programs you’re running.

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Artificial Intelligence: A beginner’s guide

Martech

Well-known vendors have been baking AI into their solutions for almost a decade. Are there AI vendors in the martech space? Vendors using AI There are an estimated 11,000-plus vendors in the martech space. To generate content for large-scale multivariate testing. Adobe Sensei and Salesforce Einstein date from 2016.

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ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences.

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Conversion Rate Optimization: 10 Fast Tips for Busy Marketers

SmartBug Media

I learned a tough marketing lesson a few years ago when I was a vendor at an artisan craft fair that boasted 150,000 attendees over one weekend. Vendors with products under $25 could see a gold mine in sales, but vendors whose products retailed over $100 made few if any sales. But dig deep into analyzing this. A/B test CTAs.

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You Can Now Target G2 Intent Audiences Directly In Metadata

Metadata

Whether the company visits the G2 category page, a competitor page, or their vendor profile, Metadata helps build custom advertising audiences and automatically targets these audiences with ads across Facebook , LinkedIn , and programmatic display, with the goal of converting them into marketing-qualified leads. G2 + Metadata.io

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Marketing collaboration and experimentation in action

Martech

Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments. The two chief supports for digital invention turned out to be collaboration and experimentation. To be fair, Macherzy?ski