Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Not surprisingly, the company’s 35 or so clients are mostly Canadian and European. Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - at different intervals or sequences.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 24, 2015

The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. It also includes its own lightweight CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

NOVEMBER 29, 2010

GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JUNE 9, 2011

Web site implementations can present offers, collect data, and run champion/challenger and multivariate tests. The system then guides the agent through transition statements, probing questions, objections, offers, closing statements, and disposition capture. It can present different messages depending on the agent’s skill level.

Work Management 120

Work Management Marketing Management Cost Software 120

Customer Experience Matrix

JULY 14, 2009

SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them. Tags: web analytics multivariate testing demand generation marketing automation Web content management campaign management optimization.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120