Remove multivariate prospect
article thumbnail

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Prospect data and machine learning are closely integrated.

article thumbnail

Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

Web site implementations can present offers, collect data, and run champion/challenger and multivariate tests. The system then guides the agent through transition statements, probing questions, objections, offers, closing statements, and disposition capture. It can present different messages depending on the agent’s skill level.