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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. This leaves unique features as the only viable strategy for a new firm.* Alsa has some other unusual features.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. The system integrates via Zapier with ecommerce products. Hatchbuck was founded in 2011 and launched its product in 2013. It has taken the approach of providing only core features and making them as easy to use as possible.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. This might foreshadow attrition problems at other vendors.

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Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

It costs less than traditional versions of those products but has similar features. Last month’s post on Oracle Real Time Decisions offered a brief overview of real-time interaction management products. The simple scripting and personalization engines built into call center and Web products don't provide all this.

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SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Integrated analytics also allow the system to track visitors with first-party cookies, which are less likely to be erased than the third-party cookies used by some stand-alone analytical products. SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them.