Remove multivariate

Customer Experience Matrix

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Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

It can also build a product catalog either by scraping product information directly from the Web site or by importing batch files. It achieves this magic through the previously-mentioned Javascript tag, which can superimpose Monetate-created components such as hero images, product blocks, and sign-up forms.

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Operational Systems Should Be Designed with Testing in Mind

Customer Experience Matrix

A bit more reflection led me to the multivariate testing systems I have been looking at recently— Optimost , Offermatica , Memetrics , SiteSpect , Vertster. I don’t mean to suggest that existing multivariate testing systems should replace operational systems.

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Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product. This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. This leaves unique features as the only viable strategy for a new firm.* Alsa has some other unusual features.

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

The Autonomy brief has a slightly different scope from my own concept, perhaps because it’s tailored to fit the Autonomy product portfolio. Automatically.” That pretty much says it all. Both are useful additions to the vision.

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Proving the Value of Site Optimization

Customer Experience Matrix

I suspect that most Web teams are struggling to keep up with demands for operational changes, such as accommodating new features, products and promotions. Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics. But time is harder to come by.

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Are Multi-Variate Testing Systems Under-Priced?

Customer Experience Matrix

I’ve had a series of conversations over the past few days regarding the distinction I made last November between “behavioral targeting” systems and “multivariate testing” systems. Both types of products tailor Web contents to individual visitors. Maybe the testing systems are missing other functions needed for targeting.

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