Buzz Marketing for Technology

MAY 15, 2013

The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. Product recommendations and other offers are then provided based on what the various groups are most likely to purchase.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Wasn’t ready to purchase the product. Product prices higher than they were willing to pay. Wanted to save products to the cart for lower comparison. A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. Wanted to compare prices on other sites.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. When you hit the homepage, you know exactly what products they are offering, which promotions they are running, and you are comfortable navigating or searching the site.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

JUNE 5, 2013

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

FEBRUARY 6, 2013

By A/B and multivariate testing these homepage elements in various combinations, marketers can discern which elements are contributing to a higher conversion rate, and which are contributing to the high bounce rates. Multivariate testing can help marketers discover which combinations work best for their target audience.

Buyer Personas 100

Buyer Personas eCommerce Click Rate Comparison 100

Buzz Marketing for Technology

OCTOBER 10, 2013

Should each customer see the exact same offers, options, products and pages? Which offers, products or promotions should you present to which customer? One mistake marketers often make is automatically tagging on extras, such as upsells, options or accessory products, as their customers enter the booking funnel.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100