Remove multivariate

Customer Experience Matrix

article thumbnail

ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

article thumbnail

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

Several presenters diagrammed the actual marketing systems in place at their companies. Essentially, it does multivariate testing with the test cases chosen by the system based on a huge database of marketing language and sophisticated semantic understanding. at different intervals or sequences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

But the core components of meaning extraction and self-adjusting content selection are certainly present in Autonomy's description. I do consider the latter quite important, because it’s a key to reducing the content creation cost and in making the information more digestible for customers. Both are useful additions to the vision.

article thumbnail

Moving On: Lessons from the B2B Marketing Trenches

Customer Experience Matrix

What this meant in both cases was that response was primarily driven by the people at each stage, not by the specifics of the materials presented. multivariate tests work. We multiplied our test volume by applying multivariate test designs, which let us use the same contacts in several different test cells simultaneously.

article thumbnail

Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

It can present different messages depending on the agent’s skill level. Web site implementations can present offers, collect data, and run champion/challenger and multivariate tests. The system then guides the agent through transition statements, probing questions, objections, offers, closing statements, and disposition capture.

article thumbnail

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

He said these are all present at no extra charge within the latest version of SiteCore, which was released at the end of June as the SiteCore Online Marketing Suite. Tags: web analytics multivariate testing demand generation marketing automation Web content management campaign management optimization.

article thumbnail

One Final Post on Multi-Variate Testing

Customer Experience Matrix

At the top of the pile is Optimost’s “15 Critical Questions to Ask a Multivariable Testing Provider” available here. This means the test system must determine which contents are presented, and everything else about the test customers must be pretty much the same. I want to do this for value formulas in the Customer Experience Matrix.