multivariate Presentation Related Topics 
Biznology
NOVEMBER 30, 2010
The computer is always right," they thought, so they went along with whatever you presented. (OK, I see many different clients engage in magical marketing every day: One company I know pours enormous effort into multivariate testing, but relatively little into the creative work that gets tested. OK, I am older than dirt.)
Biznology
APRIL 4, 2013
As important, we had honed our understanding of how the target audience preferred the information through a multivariate A/B/C test, and had several stories in our backlog to markedly improve the site based on those insights. When we presented the brokered deal to the executive, we did have some trouble selling it.
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